The social media They are platforms that offer us a daily promotion of our brand in exchange for little investment. For this reason, each time we have access to more users and this means more efforts to manage both the information that we receive in the profile and the management of their doubts, comments and requests. With all this, it is important that Let’s standardize certain processes and thus save time for other things. To do this, there are different ways and tools that I will show you below.
Republish your content
Sometimes, we attach great importance to the new content on our website or blog, forgetting that we have many previous posts that we can take advantage of to generate engagement or achieve traffic. That’s why it’s important to republish your content on more than one occasion on social media and rescue old content to publish.
Although it is advisable to do this process manually, changing the copies and trying to innovate, there are tools to do it automatically. The plugin for WordPress Tweet Old Post it’s a great option that works very well and you don’t have to do any special action.
We will give you the example of three different tweets that point to the same content and that have been written with the aim of attracting followers with different texts:
What happens around the #insurance and the fraud? We tell you: http://t.co/HmTa0CC5uK
— Insurance for All (@seguroparatodos) July 23, 2014
Do you know what principle of insurance fraud directly attacks? http://t.co/QCgOxOiWH0 #insurance
— Insurance for All (@seguroparatodos) June 24, 2014
Why the fraud #insurance does it hurt us all? http://t.co/IYUOtIPedQ
— Insurance for All (@seguroparatodos) November 20, 2014
Schedule your posts
Another very interesting function when it comes to optimize your time in the management of social networks It’s the schedule of posts. Although it is good to publish at different times of the day -the ideal is to analyze your community and publish at the hours of greatest content consumption by your users-, we do not have all day to be present on the networks, so we must schedule them. There are tools like Hootsuite that allow this option, although for example Facebook also has it integrated into the social network itself. Also Buffer, Conversocial and Karmacracy allow it.
Create Twitter lists
The Twitter lists They are a function of the social network to organize the information we have about our followers of this social network. It allows us to group them according to their theme or function and go to them when we have to dedicate an action to a specific section. It is recommended that you group your followers on various topics and include them in the lists as you make them part of your community. For example, you can make lists of consumers, another of subscribers, another from the press and another from companies related to the sector, to be able to find them more easily when you need them.
Store and “curate” the interesting content of your sector
Another important topic with which, thanks to certain tools, you can save a lot of time is the content management. To do this, we must think about how to identify content about the sector and store the best publications to be able to access them to find topics to publish or even to inspire ourselves to create content.
Between the most useful tools, there is Google Alerts, which will filter the most recent content by certain keywords. For example, if you have a company related to cars, you must include the word “cars” and if you are dedicated to something more specific such as car lighting, you can include others such as “car lights”.
Another of them is an RSS aggregator, where we can store the publications that we find interesting. https://www.abinternet.es/herramientas-y-consejos-para-optimizar-tu-tiempo-en-las-redes-sociales/Feedly is one of the best known and works very well. You can also use tools to identify and curate content such as Topsy or Scoop.it.