A mystery always haunts influencers and content creators wherever they go and it is the amount of money they earn. It is not for less if we take into account that the rumors point to high figures for publishing a photo and a copy on social networks. Although it is a subject that no one usually likes to enter, Laura Escanes has gotten wet and has given a figure on television.
After his separation from Risto Mejide and having started a new stage personally and professionally, Laura Escanes is the influencer of the moment. In fact, a few days ago she took home the Idol Award for the best creator of the year. Being so, it is not surprising that she has been invited to the Spanish Television program TV dayspresented by Julia Otero.
filters vs. Jameela Jamil
Although the theme of the program was to remember how the mythical program One two Three and the year 1982 changed the lives of the guests, the point that has caused the most talk has had nothing to do with the 80s but rather of the money earned working on social media.
“My job is to share many pieces of my life but there is a moment when brands decide to invest not only on TV”, he began by explaining Escanes and, inadvertently, opening the ban.
“They are the instruments that the big brands use to reach all audiences. It is well studied, nobody pays a influencers Why yes, right?” he asked. Julia Otero before addressing the million dollar question: how much do you pay to upload an Instagram post advertising a brand.
Although, first of all, the Catalan has tried to throw balls out by talking about the number depends on factors such as followers, or engagement and that even though they are paid well, they are actually cheap for brands compared to what it would cost to achieve that reach through other means.
However, after being pressured to give a figure, the influencer gave a number: “Approximately, in my case, for a paid post with a brand put about 5,000 euros”. However, he has qualified that it is only about sponsored posts. The stories, when they last on-line only 24 hours and not being permanently in the profile, the figure “is reduced”, Escanes has confessed.
Cover photo | @lauraescanes
In Jared | How Vestiare Collective works, tricks to get the most out of it and what those who have tried it think