Another classic television game show returns: after the announcement of the return of the ‘Grand Prix’, ‘One, two, three… answer again’ will return 50 years after its premiere on Spanish Television. The return from him, however, will not be on his mother chain but on platforms like Twitch or YouTube.
Here we go again
‘One, two, three…answer again’ it’s back. The production companies Prointel and Isla Audiovisual and GlobalStudio will be in charge of reviving the mythical program created by Chicho Ibáñez Serrador, which will be first broadcast in 1972 on TVEand last in 2004.
Nevertheless, her return is not planned through the channel where it was born but, like the ‘Grand Prix’, it will be through digital platforms and social networks: Twitch, YouTube, Instagram or TikTok They will be some of the channels where it is planned to bring this format closer to new generations.
The facelift of the contest would mean recover the classic format and turn it into an interactive experience, in which the viewers themselves could also participate through their devices. On the part of those responsible for this new stage of the program, there is full confidence that the foundations of the original program are solid enough to continue operating today.
At the head of the project is Alejandro Ibáñez, son of Chicho Ibáñez Serrador and director of Prointel. Ibanez wants “maintain the spirit of avant-garde and innovation” characteristic of the contest, bringing it closer to new technologies and its possibilities.
The return of ‘One, two, three’ is getting closer to being a reality. We will have to wait to see how this update of the beloved contest progresses and how much play the incorporation of interactivity in this new audiovisual experience will give.