“We are very excited to collaborate with Moncler to create another ‘X-factor brand moment’. At Mercedes Benz, we are committed to culture and society. Our joint creation with Moncler offers an unexpected experience from both brands. This collaboration of debut with Moncler opens up new horizons and potential opportunities for more news to come soon,” said Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Marketing and Sales.
PROJECT MONDO G: Iconic Art
This piece of art designed exclusively for the Mercedes-Benz and Moncler collaboration blends the signature traits of the iconic Mercedes-Benz G-Class SUV with the style-defining Moncler puffer coat.
This spectacular contrast with the angular design of the G-Class and the soft, flowing lines of the quilted fabric. Distinctive and inimitable with functionality at their core, both functional products have become luxurious value lifestyle items in recent decades.
The fusion of opposites gives rise to a sculptural object: PROJECT MONDO G invites you to experience the transformation of an object previously focused on pure utility into a design. Its impressive dimensions are: 4.6 m long, 2.8 m high, 3.4 m wide (with wheels) and 2.5 tons in weight.
Gorden Wagener, Head of Design at Mercedes-Benz Group AG, expressed his excitement about this joint project, which has produced a unique result. “The collaboration with Moncler inspired us to create a truly iconic sculpture on wheels – a very bold design statement – our PROJECT MONDO G. Based on our Sensual Purity design philosophy, this work of art combines extremely contrasting shapes and surfaces – shimmering materials of spaceships with a used patina appearance; strong geometry of the G-Class with organic shapes of Moncler puffer jackets. Two strong luxury brands offer an extraordinary new experience by combining the automotive and fashion worlds in one piece. Due to the exaggerated and oversized language of forms, polarizing art sets new impulses and trends,” Wagener commented.
A closer look reveals other characteristic features that have a concrete connection to the original products and, moreover, create exciting contrasts: The rough patina is the visible trace of use, which refers to functionality and practicality. This forms the visual counterpoint to the seamless high-gloss reflective surfaces that underpin the claim of luxury. It’s also no coincidence that PROJECT MONDO G sports the massive zipper, another deliberately eye-catching and eye-catching element. The zipper is a practical reference to the versatility and variability of both products, vehicle and jacket.