‘Elvis’, the impressive film directed by Baz Luhrmann, premieres in streaming on HBO Max and becomes the first new Warner Bros. film to forgo a release on the platform after a 45-day theatrical window. The biopic was already available to buy and rent on digital platforms at a premium price on August 9, but now it will arrive on the platform next september 2almost three months after its premiere.
Baz Luhrmann’s film received a standing ovation at the Cannes Film Festival and began a path of success when it was released in theaters in June. Three months have passed and so far it remains in some theaters and continues to attract the public, and its collection of 271 million dollars has made it one of the highest grossing films 2022, both in the United States and worldwide.
The film follows the life of Elvis Aaron Presley (Austin Butler) from his glorious rise to his painful fall, but from the perspective of the person who exploited him the most, his manager, Colonel Tom Parker (Tom Hanks). Without going any further, the family of the King of Rock and Roll, his wife Priscilla Presley and his daughter Lisa Marie asked for an Oscar for Butler for his performance. The success in theaters was proof enough for Warner Bros Discovery not to decide to release it on streaming like others.
‘Elvis’ is the first proof that Warner Bros. will no longer launch its movie titles on HBO Max with that window of a month and a half (45 days) after premiering in theaters; Now it will be decided film by film when they arrive on the streaming platform. This appears after the merger between HBO Max and Discovery + that has led to a new series of strategiessince the service that will contain the content of both platforms will be launched in 2023.