Marvel Studios series on Disney+ are consumed in a certain way. However, President Kevin Feige is pissed off about it.
Not all consumers of Disney+ they see the products in the same way. For example, the protagonist of Ms Marvel, Iman Vellanirecently revealed that they gave him the drill to see WandaVision on your phone. The person who gave him a good reprimand was, nothing more and nothing less, than the president himself Kevin Feig. “It’s not made to be seen on phones! You have to see it on TV!” the head of the studio told the young performer. Therefore, it appears that the man who is orchestrating the MCU Phase 4 has a very clear idea: it produces these programs and these movies to be seen on screens much larger than smartphones.
However, this does not prevent certain demographic groups from preferring to watch Marvel series on their phone. According to a survey conducted by Hub Entertainment Research, During Disney+’s second year of existence, users of the streaming service predominantly chose to view content on their smartphones.. Something that obviously infuriates Kevin Feige. This particular observation was made before the arrival of the first MCU shows on the platform. However, the exponential growth of Disney+ since then only further reflects these consumption habits.
Other shocking and revealing facts about this
Also keep in mind that the number of households using their phone as their primary device for watching videos has increased significantly since 2019. This is something that perhaps Kevin Feige himself should begin to analyze before producing Marvel projects.. Three years ago, that number was 23%. After the pandemic, at present, it is already at 30% and it seems that it will not stop growing. It’s more, 51% of consumers report that streaming on their smartphones is easier for them than in other display media, such as a television or a computer, whether portable or not.
Another of the data that Kevin Feige should take into account as president of Marvel Studios is the following. According to Screen Mediaan incredible 72% of U.S. adults see their phone as their preferred option for streaming on-demand products. This number is considerably higher than that of adults who prefer the television or the computer for the same purpose. In short, times are changing and it seems that we will have to start adapting to them.