Commonly, one of the garment industry’s ways to secure sales is by using the image of famous artists, since by betting on these designs, they know that fans of the various celebrities are more likely to be interested in purchasing the garments. But for this, companies must maintain clear agreements with celebrities so as not to suffer a fate similar to that of H&M.
The famous multinational chain of Swedish origin is not having a good time since Justin Bieber declared that he was not aware of a collaboration with the brand. Reason why the 28-year-old singer immediately went to his networks to boycott the sale of various products that bear his face or the lyrics of his songs.
It was through Instagram that the interpreter of STAY He went public with his anger after learning that the clothing store was profiting off his image. Her strong message resonated on the platform, in which she enjoys nothing more and nothing less than 270 million followers.
I didn’t approve of any of the collection of promotional items that they have released at H&M… All without my permission or approval. I wouldn’t buy anything if I were you. The H&M promotional items they made with me are rubbish and I didn’t approve of them, don’t buy them.
Justin Bieber claims H&M is selling merch of him without his approval pic.twitter.com/HbqGWzZruX
— RNB RADAR (@RNB_RADAR) December 20, 2022
Faced with the difficult situation, the brand had no choice but to withdraw the products in which they clarify the situation, since, according to a spokesperson for it, everything was done in accordance with the protocol, so they are not sure why the husband Hailey Bieber is not aware of the collaboration.
We have followed all the approval procedures, but while we continue to check this with all parties involved, the items have been withdrawn from sale.
It is worth mentioning that this is not the first time that the store has teamed up with the singer-songwriter to offer personalized products with his art, so being involved in this little problem is strange for both of them.