We have already said on more than one occasion that strategy is a fundamental element of our presence in the online world, also in relation to Content Marketing. In it, we will collect our objective, we will define how we are going to achieve it and we will establish the way to analyze the results. Today we are going to review Five keys for this strategy to be successfulbeing aware that each case is different and that we will always have to adapt to our business all kinds of steps that we are going to take.
study the market
The first step in any strategy is know the market in the new medium in which we are going to be. To do this, we must get an idea of the amount of content that is written on the subject we are dealing with, what ideas we can contribute that do not already exist, the number of searches that are carried out on the topics we are addressing and the platforms where, for example, we have thinking distribute the content.
Likewise, external sector publications must be monitored, as they will serve both as prescribers and as sources to link content of interest.
study your competition
In addition to the market, we must analyze other companies in the sector. For this, we must also study our competitors; see what situation we have in front of them, but also detail how they manage their content, what are the techniques that work best for them or identify what are the topics that they deal with the most.
In addition to having an idea of where we should go or if we are doing it well, the competition tells us of new ideas, of things that we can do but we had not considered or of new users/prescribers to locate, so this follow-up it must be continuous.
Define the actions
Once you have defined what target audience you are going to look for and with what kind of content, you must define the actions in terms of Content Marketing. Will you create a blog? What social networks to distribute that content will you open? How many days a week will you post? What will be the tone of the posts? What kind of post will you write? Will they be explanatory, related to user doubts, to present your products or campaigns? All this must be established in an editorial calendar.
establish alliances
Businesses need a boost to grow and this can be found in other entities in the sector or in the consumers themselves who are satisfied with the brand (for example, by promoting positive comments from users). However, to seek alliances, we must maintain an active attitude. Retweet other users, praise their work when you like it, and comment on their content. This is how you will make social relationships, key in 2.0 environments.
Determines the fulfillment of the objectives
If you have a goal and set a way to achieve it, but fail to do so, you must find another way. To do this, first analyze whether the numbers are those that you established as a goal and other things such as whether the interaction you are receiving is sufficient. get quality backlinks https://www.abinternet.es/cinco-pasos-para-tener-exito-en-tu-estrategia-de-contenidos/If not, look for other content, other actions and ultimately, other ways to achieve your goals. Your presence in the world of online content It must be something dynamic and you must continually seek to refresh your ideas.