The social media They are platforms that can be very beneficial for companies with a relatively low investment. But for this, you have to have good planning, create good content and manage to connect with the audience. And of course, analyze the results. When this moment arrives, the task is easier than it seems. Behind web analytics or concepts generated in English such as Key Performance Indicators (KPIs), are simply data that give us an account of the good health of our presences. Trying to make it as flat as possible, today we will tell you what to measure for this purpose.
Community
One of the key points is the number of followers we have. Despite the fact that contrary to what is believed, this variable is not everything, we can do little if hardly any people follow us. It is vital to have a community that follows us, with an adequate number (the higher the better, but without the only goal being the number) and whose profile is similar to that of the target audience of the project or related to the theme in which we move. .
On social networks like Twitter, the community can be boosted by following profiles that interest us, interacting with them or mentioning other accounts when we generate content. On Facebook, on the other hand, it is more difficult and for this reason, we must promote this presence in other ways, also offline or even investing in ads to increase the community.
Interaction
Another key point that tells us if our presence in social networks is in good shape is the amount of interaction we have with our followers. Do users like our content? What type of interaction is stronger in our profile? Which one doesn’t? From the analysis of these data we must draw conclusions and try to strengthen the weak points of the profiles. For example, in the accounts where we do not receive comments, we must try to create content that generates them, such as the treatment of some controversial advice or the call to direct action by users.
For example: If our profile is related to the theme of cars and receives many ‘Likes’ on the photos, we should promote the publication of these but if we hardly have comments, we can encourage them with questions about these products: “What do you think the latest range launched by Opel”, for example.
Here are some tips to improve interaction on Facebook and the same variable on Twitter.
Scope
Reach is a sometimes controversial metric. There are two key elements in this section: the impressions and unique users. The first ones are the times that content appears on the wall of a profile and the second ones, the users who see a content count only once. Therefore, they account for the impacts that a content has had, although it does not ensure that the user has seen it and even less that they have entered the web or blog. However, it is an important metric and gives us an idea of the scope of an action.
Therefore, the greater the scope of our actions, the better health our account will have.
User behavior
The objective of our presences in Social Media is what will guide all the actions that we carry out. Therefore, we must be very clear from the beginning. Do we want traffic to a website? Sales? Promote certain products of the brand? This must be established in the social media plan and we must also measure, month by month, if we are achieving this goal. However, it is an ultimate objective and we must not neglect the previous ones, which are ultimately vital for us to achieve our goal, since thanks to them we build social relationships with users.
To analyze user behavior, we must use Google Analytics. Thanks to this tool, we will be able to know how many of the visits to our website come from social networks. get quality backlinks https://www.abinternet.es/cinco-indicadores-de-buena-salud-en-tus-redes-sociales/ Furthermore: within these visits, their evolution and the behavior of users on the web . Do they go directly to the purchase pages? to the blog? Are they new or returning users? And from there, also draw conclusions.
Contents
Finally, another way to see if our presences are in good shape is to take a look at the content we share. It is as simple as trying to put ourselves in the shoes of a person who enters the page for the first time and ask ourselves these questions: Is the content that is shared interesting? whatVisually appeal to existing content pieces? Is there a variety of formats in the publications? Are the posts dynamic or are they boring? Do the contents invite you to learn more about the company? Do you think you could become fascinated by what is shared?
From there you can draw conclusions and know if you are on the right track. If not, there is only one solution: Change your strategy!