In mid-November 2022 Netflix premiere Pepsi, where is my plane?a miniseries that has been very attractive for users of the streaming platform and which we are going to talk about below.
With four chapters, this documentary production tells the story of john leonarda 19-year-old American boy who had an experience with Pepsi, after the soft drink launched a somewhat misleading promotion that put the company in trouble during the legal battle it went through due to that consumer.
The advertising campaign, downloaded as a contest, consisted of a loyalty program called “Pepsi Stuff”, through which consumers of Pepsi they could accumulate points that could later be exchanged for various prizes and that were achieved with each purchase of their products.
And right at the end of the announcement of this promotion, a young man with a T-shirt from the soft drink brand could be seen arriving at his school in a Harrier fighter, while the following legend was read: “Harrier Fighter 7,000,000 points of Pepsi“, without small letters indicating that it was a humorous resource.
While millions of people interpreted this as a joke, john leonard He saw himself very smart and he set about the task of gathering those 7 million points that he needed to get hold of that plane, a task that was not at all easy, but not impossible.
With the help of investor Todd Hoffman, in the end the 19-year-old managed to collect the 7 million points and prepared to exchange them, to which the multinational flatly refused, a fact that unleashed the legal journey, one that by the way was initiated by the company itself against the consumer.
A point that also came to light was the ability of a young man to have a military plane; however, it was defined that a civilian was capable of having it, as long as it did not have any cargo and all the capacity to be used as an army aircraft.
After all the scandal around this case, john leonard he did not get the plane because a judge considered that it was just a joke, so the young man’s arguments were invalid.
At the current 48-year-old Leonard, he acknowledged that what he did back then was an opportunistic act and that the very idea of thinking about getting a plane now seems stupid to him.
‘Pepsi, where is my plane? It is part of the Netflix catalog, a documentary series that you can watch this weekend.