The Netflix’s fight against shared accounts It has become one of the company’s top priorities. However, that has not sat well with many of its clients and recently it had to back down with a controversial change that had been introduced through the back door. Obviously, those responsible for the platform want us to stay and little by little we are learning what is your strategy to achieve it.
The first and best known is to relaxsomewhat less in appearance, its new rules against shared accounts. Initially, their policy was to force any user of the account to have to play something over the usual WiFi line used to access the platform every 31 days or access to that account would be blocked. Now Netflix saves the possibility of asking to enter a code when you connect through another network, giving you a period of 15 minutes to enter it. At the time, it was not entirely clear where this was going to be applied, but Netflix’s corporate communication agency later clarified that this was only planned to be applied in Chile, Costa Rica and Peru. The changes for Spain have gone in another directionBut they don’t sound too good either.
In practice, that change can be much more restrictive or lighter depending on how hard the platform gets. Because of course, it is not the same to ask for it in a specific way than to make it a recurring nuisance. Because if it would already be a nuisance to be asked for it while traveling and you are the one who has to enter it yourself, imagine if the code came to you because someone with whom you share an account is trying to access their profile. In the end, the motivation is the same and the key will be in the execution.
In principle, this change has been seen as a victory on the part of the users, something that Netflix does not intend to discourage, since I am convinced that precisely this alteration in the conditions It is one of the movements to avoid a massive loss of customers.
The latest improvements (and their limitations)
In addition, Netflix has introduced a couple of improvements to make using Netflix more attractive. Yes indeed, only for the Premium planwhich has a monthly cost of 17.99 euros, much more expensive than any of the other streaming platforms currently available in Spain.
On the one hand, the Premium plan now allows you to download offline content on six devices instead of four. An addition that seems more designed for large families than for anything else. Obviously, those who manage to overcome the obstacles that the platform is placing on shared accounts without living together will also be able to take advantage of it.
In addition, Netflix has also introduced a clear improvement in the sound quality of its content with the introduction of Spatial Audio, with which he promises”Give you a cinematic and immersive sound experience“, assuring in turn that”enhances stereo audio, requires no surround sound speakers or home theater systems, and is compatible with all devices“.
For now there are about 700 movies or series that have it available -among them there are very popular titles such as ‘Wednesday’, ‘Stranger Things’ or ‘Joker’-, but, obviously, the plan is to continue expanding it. The funny thing is that initially it was included in all the plans and now either you become Premium or you run out of it.
It must be taken into account that a recent survey indicated that up to 61.3% of Netflix users in Spain acknowledged sharing their account and more than half of the subscribers stated that they would unsubscribe if they were unable to share their accounts. accounts. A hard stumbling block for the company that remains to be seen if they are able to overcome it.
Obviously, Netflix is going to have to continue introducing improvements and see how to handle the situation, but if we take into account that it took a big crisis for them to come up with a plan that anyone could have come up with in order to be more profitable, it is logical that we have doubts about it.
And yes, we also have the recent plan with advertising if we want to pay less, but it started off on the wrong foot, because Netflix had to return money to advertisers, and I very much doubt that it will be a very seductive option for those who until now have shared an account, paying in the end less than what this plan costs, with access to the entire catalog and in better audiovisual conditions…
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