To join the celebration that aims to urge tolerance, equal rights and dignity of gay, lesbian, bisexual and trans people, various fashion, technology, confectionery brands and more presented special editions and in Life and Style we tell you which ones are.
Shake Shack
Shake Shack launched the Vanilla Cookies & Cream Shake (vanilla custard with chocolate cookie, whipped cream topping and rainbow sprinkles) throughout the month of June to support the LGBTQ+ community. For the third consecutive year, the brand will donate 50% of the profits from its special milkshake to Refugio Casa Frida, a shelter located in CDMX that provides rescue, attention and comprehensive care to people in the community fleeing extreme violence, to persecuted people and youth driven from their homes due to their sexual orientation and gender identity.
converse
This year’s annual Converse Pride collection and campaign, starring Big Freedia, celebrates those who are proud to live life and express themselves on their own terms. Once again, the brand drew on its broad community of LGBTQ+ supporters and allies to inform and inspire the campaign and collection. ‘Proud to Be’. The collection includes different silhouettes, each adorned with its own details, such as Pride laces that weave through the Run Star Legacy CX, rainbow color blocks on the Chuck 70 Plus or the Chuck Taylor All Star.
THOMAS
TOMS joins the celebration of LGBTQ+ Pride month in Mexico to contribute to a world where all people are valued and respected through the creation of on-trend products that reflect diversity and promote its visibility. For this reason, it presented an edition of footwear and accessories inspired by the community; each item purchased will be a way to show support and solidarity. They are available in their physical store at Colima 143, Colonia Roma, and in their online store.
Dockers
Dockers celebrates this Pride month and beyond with a new collection inspired by the endless expressions of love. The Dockers Pride 2023 collection includes five looks for all genders: two T-shirts, a tank top, a crew neck sweatshirt and shorts in the signature khaki hues the brand is known for. Beautifully embroidered “peace” and “I love you” symbols in American Sign Language appear on some models. This collection is available in department stores, in the online store and Dockers Stores.
Tiger’s Eye
Ojo de Tigre presents its Pride edition bottle as an unpretentious, human and close drink, turning it into an opportunity to celebrate diversity and love in all its forms, inviting with its initiative “Share the pride” to unite in a spirit of inclusion and acceptance. Together with PrideMX, the brand has the purpose of creating a more empathetic, just and respectful society. The special edition bottle is available at Sam’s Club, La Europea, Amazon, Rappi, Palacio de Hierro and Mercado Libre.
Cardin Pastry
Cardín Pastelería expresses its pride through unique creations that combine elements of the LGBTQIA+ culture with the distinctive flavor that characterizes it. This time around, she whips up special treats like royal icing-decorated shortbread cookies, which take the shape of adorable LGBT+ axolotls and colorful hearts. In addition, she offers jars of mini cookies in the form of emojis that represent the typical expressions of the queer community. These creations reflect Cardín Pastelería’s commitment to diversity and the delight of its customers.