Telecinco premiered yesterday ‘Mía es la venganza’, its return to the daily series more than 10 years after the end of ‘Yo soy Bea’. The fiction premiered with some moderately correct data that did not exceed those collected by ‘Sálvame Limón’his predecessor on the grill.
lukewarm reception
After a somewhat turbulent production, Telecinco premiered the first episode of ‘Mía es la venganza’ on Monday, June 12. Mediaset’s new daily series was going to occupy the slot in which ‘Sálvame Limón’ had been until then.
The premiere scored a 9.7% share and 1,007,000 viewers, a somewhat cold reception but in line with the data that desktop programs usually harvest. Of course, it did not mean a great change in relation to the data from ‘Sálvame Limón’ from last week, which also averaged just over a million viewers.
Its schedule (from 3:45 p.m. to 4:30 p.m.) gave it some advantage, coinciding only with the start of the other daily series on the schedule: ‘Love is forever’ (10.2% and 1,006,000) on Antena 3 and ‘The promise’ (13.3% and 1,261,000) in La 1.
The first step of ‘Mine is revenge’ does not stand out for better or for worse, for now. Although the audiences of the previous program have not improved, at least they have been able to maintain them and it will be the next few weeks that will determine if the daily series manages to gain followers or if it becomes another failure for Telecinco.
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