2022 will not go down in history as Telecinco’s best year, precisely. The chain is going from bad to worse and almost none of its premieres this year have performed at the expected level. This has happened with ‘Para toda la vida’, which has become the worst premiere of the year in terms of audiences.
another flop
At this time of the year, we can already affirm that it is highly improbable that Telecinco manages to overcome. The network has been watching helplessly for some time now as the loss of viewers in its flagship programs increases with each passing week.
His latest premiere only reaffirms the bad streak he has suffered throughout this year: ‘Para toda la vida (The bachelorette)’, his new dating show presented by Jesús Vázquez and starring Sheila Martori, was his last bullet in the chamber and the The results obtained have been most disappointing..
This first gala has only obtained an 8.7% share and 844,000 viewers, thus becoming the least watched premiere of Telecinco in 2022 and falling short of even ‘Who is my father?’ (the only premiere that did not exceed one million viewers).
Although it was not a night with tough competition (at least, now that ‘Masterchef Celebrity’ has ended), his figures are far from those of ‘Brothers’ (with 15.8% and 1,567,000 spectators) and the visit of Tom Hanks and Mariana Treviño to ‘The Anthill’ (20.4% and 2,957,000). It didn’t even manage to surpass in viewers the access prime time of ‘Nightmare in Paradise’ that preceded it.
Another puncture that defines all the setbacks that Mediaset has had throughout the year, especially with respect to its reality shows and its determination to cling to obsolete formulas. We will see if it has bottomed out or the debacle continues in 2023.