It is not a good time for Telecinco. Despite putting all the meat on the grill with the battery of new programs that he plans to release in the fall, he has a bad streak that will cost him to get rid of. To add fuel to the fire, ‘Nightmare in Paradise’ has come up with a frog and has had the worst premiere of reality shows in the last year.
It downhill without brakes
We come from a summer where audience data obtained by Telecinco have been far below your interests. Faced with the summer leadership of Antena 3, the rating of Mediaset’s star channel has suffered and even balls like ‘Survivors’ or ‘The Island of Temptations’ have not reached the performance of previous editions.
Given the mediocre results of season 8 ‘Got Talent’ and the open broadcast of ‘In the name of Rocío’, Telecinco played it rethinking the format of ‘Nightmare in Paradise’ the day before: The big bet as a reality show this season was going to be recorded and went on to include a live gala, replicating what was seen in ‘Survivors’ and considerably affecting its duration.
The play to scratch the audience of the late night slot went wrong, with a 13.5% share (1,187,000 viewers) that not only was not the leader of the night, defeated by 17.7% of Antena 3 with the broadcast of ‘Padre no hay más que uno’but it is the worst premiere of a Telecinco reality show in the last year.
The downward trend in audiences on Telecinco is more than evident and these results only show that abruptly change strategy and testing the patience of viewers by artificially lengthening the length of programs It is not the solution.
It will be necessary to see what repercussion these data have on Telecinco’s trajectory, if it takes some type of measure in this regard and takes a step back with the live galas of ‘Nightmare in El Paraíso’ or continues with its decision.