With the boom of the metaverse and fashion taking over virtual worlds, it was to be expected that high-profile designers like Ralph Lauren would make a significant dent in video game platforms, and now it’s time to dress (very well) the fortnite avatars, with the collaboration of Ralph Lauren with Epic Games.
For the first time in Ralph Lauren’s five-decade history, the Pony Polo – one of the world’s most iconic logos – has been specially redesigned to commemorate the collaboration with Fortnitewhere the sports creations of the firm are transferred to virtuality.
The Polo Stadium Collection draws inspiration from the heritage of the brand’s celebrated Stadium Collection and Polo Sport line from the ’90s, reimagined exclusively for the metaverse.
After more than a year of design, the first digital collection showcases Ralph Lauren’s signature craftsmanship that we can appreciate in their garments, represented with high fidelity and with an incredible wealth of details.
The digital collection debuted two outfits with alternate styles and additional in-game cosmetics, which are available for purchase exclusively in the Fortnite item shop since last November 5.
Images and information | Ralph Lauren