We have gathered here today to firing one of those Netflix features that we knew was there but only clicked once out of curiosity: The “Surprise me” button. It has been a year and a half of crossing the desert, but the solution of the platform to let us know series and movies that otherwise we would never have seen… it has been a sound failure. Although, to be honest, it’s not the biggest problem the company is facing right now.
no surprise
The birth of the button made sense: after all, it has happened to all of us that we spend more time looking at the menu and adding things to our list instead of choosing something, whatever, and seeing it. With the “Surprise me” button, Netflix wanted indecisive viewers to stop wasting their time and see any of his prestigious series, randomly.
Supposedly random, at least: the three or four times I tried it, it always led me to ‘The crown’, to the point of boredom. His disappearance will not be much mourned by viewersthat we have quickly become accustomed to other Netflix inventions (skip the credits, go to the next episode…) but we have reviled this one: without giving specific data, From the company they assure that very few people were using it.
Originally, “Surprise Me” was launched in the midst of a pandemic, in April 2021, at a time when streaming was our best ally so as not to become crazy. Its name, “Play Something”. It cannot be said that it was the most attractive for the strange audiovisual Russian roulette that the company proposed to us. In the end, it turns out that the public did not want to be surprised. And if the surprises that Netflix had up its sleeve were not being able to share the password, it will not be the only thing that ends up disappearing by surprise.