In this context, and under the premise of making soccer something less serious or pigeonholed in the same conversations, the kings league .
A league created by Ibai Llanos and Pique which brings together 12 teams, chaired by public figures emerged from the internet, or from professional fields, in a format never seen before .
The most famous faces in the Kings League are presidents Iker Casillas, Piqué, Ibai, Sergio Kun Agüero and players like Javier Saviola and Joan Capdevilla.
It is played 7 vs. 7, with elements that will never be seen in traditional soccer, and a growing success since its official announcement.
The main sponsors of the league already include Cupra, Xiaomi, adidas and Spotify.
The final of this competition will be held at the Spotify Camp Nou, Barcelona’s stadium. Big surprises are expected for this event (called Final Four).
The regulations of this competition were chosen by their own fans, through voting on social networks.
Among the rules that the Kings League does not share with conventional football, there are advantages that can be used only once per game, such as having two minutes in which goals are worth double for your team, or the exclusion of a rival during the same amount of time.
In addition to these incentives, in this competition yellow cards mean two minutes off the field for the admonished player, and red cards mean five minutes. At the end of this time, a substitute enters instead of the offender.
Another feature of this tournament is that each club can invite a special player, on any day. They call this the player 12 .
You can review all the rules of the Kings League here .
The numbers in this league are outstanding in just three games played. In twitch , the league has 1.6 million followers. In the transmission of Day 3, the average number of viewers was 654 thousand viewers, and the most viewed minute reached 1.37 million.
In its first day of streaming, the Kings League collected 8 of the top 10 streams on Twitch.
On Tik-Tok, the contest has 2.7 million followers, and close to 20 million likes.