Written in ENTERTAINMENT the
Dior appointed BTS’s Jimin as its new global ambassador because he is one of the most recognizable singers in K-Pop.
The relationship between the artist and the fashion house has existed since 2019 when Kim Jones designed the costumes that the members of the group would wear during their world tour.
It was then that the closeness between the singer and the world-renowned fashion brand. “Jim now embodies the spirit and uniqueness of the Dior style, modernity with a timeless signature,” reads a press release.
The French house has chosen other ambassadors of the K Pop groups on other occasions. One of them was Jisoo, from Blackpink, as a global image of fashion and beauty. Louis Vuitton has also seized this opportunity.
In this case, he named hyein, from BlueJeans, as a global ambassador for their fashion brand. Several photos of the KPop idol were shared through the brand’s Instagram account.
“Pictured here in a colorful Dior Summer 2023, the singer now lends his image to the creations of the artistic director of Dior’s men’s collections,” the publication adds.
Jimin’s career
Everything seems to indicate that the race Jimin’s is just getting off the ground as it was also revealed that he is preparing to debut as a solo artist in February.
Big Hit Music said that a public announcement will be made as soon as the exact tour schedule for the release is confirmed. BTS released their first album in 2013 and shocked their fans by revealing that they would be taking a break in June of last year for the band members to complete their mandatory military service.
chp