Although 2024 looked like a good year for Jennifer Lopez On a musical level, everything seems to indicate that things have not gone well for the singer and she has not obtained a positive response from her audience after the promotional tour for her new musical release was announced. This is why they reveal what is the new strategy from JLo after this failure inside of tour 'This Is Me… Now'.
After 5 years of not being on stage, Jennifer Lopez surprised all her fans and followers by publishing a new musical album, which is why the singer decided to undertake a tour of promotion, however the public has not received this concert tour well, so the singer has found it necessary to generate a new strategy to get the attention of fans.
It is worth mentioning that from the tour 'This Is Me… Now', Jennifer Lopez had to cancel seven dates of his first tour in North America due to low ticket sales. In addition to this tour that she announced in February, the singer also released two feature films about her creative process for this album, which are available on Prime Video.
What is Jennifer Lopez's new strategy after failure on the 'This Is Me… Now' tour?
According to Variety, the team that works on the organization of this tour has planned a new strategy this after the failure obtained within the tour 'This Is Me… Now' so that Jennifer Lopez can increase ticket sales and thus have a greater reach. This is why it has been decided to announce these concerts with different names 'This Is Me… Live' and 'This Is Me… Now The Tour'.
However, it seems that this has not caught the public's attention, which is why the new strategy consists of the fact that the concerts in which he performs Jennifer Lopez Not only do this new album include songs but also the singer's greatest hits throughout her entire musical career. To overcome this failure the tour of 'This Is Me… Now' will now be announced as 'This Is Me… Live | Greatest hits'.