Photo: FREDERIC J. BROWN/AFP/Getty Images
In the same way that she managed to succeed as an actress, singer-songwriter, dancer, producer and designer, now Jennifer López intends to achieve success with a risky foray into the production, sale and distribution of her own alcoholic beverage.
Following the path of other celebrities who do not stop growing in the business world, the current wife of actor Ben Affleck recently introduced its line of House Of Delola beverages.
JLo’s project consists of making available to his fans Craft cocktails made from natural ingredients such as citrus, blackberries, grapes, and passion fruit, but with a certain degree of alcohol and only 110 calories per glass.
It turned out that Jennifer López began developing this project three years ago, but the emergence of the pandemic prevented it from being consolidated.
However, during the stage in which most of the population remained sheltered, the New York businesswoman worked in collaboration with Ken Austin and Jenna Fagnan, but also with a business partner, Benny Medina.
Likewise, the knowledge of the mixologist Lynnette Marrero was key to giving a peculiar touch to a line of cocktails, where Beam Suntory also acts as a minority investor, but above all as a global distributor of Delola.
That is how, Starting this month, Delola Spritz, product that has three varieties: Bella Berry Spritz, Paloma Rosa Spritz and L’Orange Spritz. Such drinks are available in glass bottles of 750 and 375 milliliters.
About, Jennifer Lopez made it clear that her goal is to expand her products globally in the coming years.
“I was looking for something that I could enjoy and that would fit into the thoughtful way I live my life. When I couldn’t find it, I decided to create Delola. My goals were better ingredients, better flavor, fewer calories than traditional cocktails, and a simple pour. Something easy, fun, fresh and delicious”, he expressed during the official launch of his drinks.
It should be noted that financial experts estimate that Jennifer Lopez net worth is $400 million dollarswhich has allowed him to develop fashion and fragrance design projects, as well as invest in luxurious properties.
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