Located in the distinguished district of Polanco, it opened its doors at Avenida Presidente Masaryk 454, in one of the most exclusive and avant-garde districts of the Mexican capital, where futuristic-looking buildings and colonial-style mansions are harmonized, which house some of the leading international fashion and design firms, including Fendi.
After its recent openings in Milan and Miami, the inauguration of FENDI Casa in Mexico City marks another step in the expansion strategy launched in 2021 by FENDI and Design Holding, through the joint venture Fashion Furniture Design (FF Design). .
“Our goal is to create a network of single-brand stores in the most important cities in the world,” said Alberto Da Passano, CEO of FF Design. “North America is a key market for the FENDI universe and we are looking forward to starting this new project together with the Falic Group,” added the manager. “With this exclusive partnership, we are committed to bringing the finest Italian craftsmanship, combined with experience and quality, to the Mexican market,” continued Leon Falic, President of Falic Group.
With an area of 450 square meters distributed over three levels, the boutique refers to the most emblematic aesthetic and stylistic codes of the House, beginning with the monumental façade with its three glass arches, which pay homage to Palazzo FENDI in the city. from Rome.
The exterior stands out for its finishes made from handmade ivory ceramic tiles, in which a geometric version of the FF logo designed by Karl Lagerfeld can be seen, which has been transformed into a sophisticated 3D pattern with steel details to create a perfect fusion of craftsmanship, heritage and design.
The focal points of the spaces are the furniture, designed by big names in international design under the creative direction of Silvia Venturini Fendi.