Among the improvements that Ecobici presents are the new bicycles, unlike the red ones, these are equipped with a wider basket, a mountain-type design, in addition to having QR codes for its use without the need for a card, although the card option will remain in force.
“HSBC makes its first global sponsorship to equip this Ecobici project with bicycles, choosing Mexico City as one of its most important operations centers in the world,” said Jorge Arce, president of HSBC in Mexico.
HSBC, in an effort to migrate to less polluting transport, made the economic sponsorship, which will allow reaching the figure of 9,300 bicycles available in the largest non-motorized transport network in Latin America.
In addition to this the new ecobike It has the versatility that the registration for a new user can be done through the mobile application, this supported by the technology of the Lyft application taxi service, which enjoys great success and popularity in the United States and Canada.
“Grupo Expansión has opted for inclusion and transformation, and finding new projects that generate value for society. With Ecobici we will be providing cycling infrastructure as in the best cities in the world in this area, such as Barcelona, New York and London”, commented Edgar Farah , president of Grupo Expansión. The bikes share the design like that of other global metropolises that have boosted non-motorized public transport.
Among its innovations in its application, in addition to allowing you to locate the stations with unit availability and the routes to follow to go from point to point, the app shows a record of trips in real time, as well as the consumption of calories in each trip.
The system will automatically send you a message that informs you if you have started or finished a trip, as well as knowing if the bicycle has not been properly delivered to a bike station.
The service will be extended to six city halls and will provide greater convenience for people making their transfer from the so-called “last mile.” “There are those who think that the Ecobici area is due to an income issue, but the reality is that this service is largely used by people who make transfers in different transports and their last journey is in this one,” said Andrés Lajous, secretary of Mobility of Mexico City.
“This is the cheapest transport in the capital, since its daily price (with an annual subscription) is 1.42 pesos per day,” the official pointed out.