Following the death of Queen Elizabeth II, many economic changes have emerged in the UK. In fact, corgis are known to have gone up in price. Recently, it was announced that the sale of the jam also increased.
If you, like us, wondered what jam has to do with it, it turns out that it all started just a few months before the queen’s death, when she celebrated her Platinum Jubilee for 70 years of her reign after the death of his father, King George VI.
As part of the festivities, the queen recorded a video with Paddington Bear, the iconic bear of children’s literature in the United Kingdom, whose first appearance was in 1959, in the book A Bear Called Paddington, by Thomas Michael Bond.
In the clip, the queen is seen chatting with the bear while they both drink tea. Also, she is seen with an emergency jam sandwich, which she apparently always carries in her bag. Paddington, for her part, wears it on her hat.
It was in this way that the queen’s taste for jam came to light, which is why, according to the British consultancy Kantar, after her death the demand for this product in the United Kingdom increased by up to 20 percent. .
There is no doubt that the video clip was the sensation for many, because instead of flowers, the royal followers who came to The Royal Parks left jars of jam and jam sandwiches as a tribute. In fact, there were so many that the authorities had to issue a statement to ask that they better bring flowers and not jam.
The story of Paddington Bear is a classic of English children’s literature. In addition, it has entire collections that tell each of their adventures. In the first story, its author Michael Bond tells us that Mr. and Mrs. Brown went to Paddington train station, hence its name, to pick up their eldest daughter who was back on vacation. Among the mail sacks, Mr. Brown saw the bear with his hat and suitcase in a London station.
As he approached to talk to him, he realized that the bear was very kind and courteous. Paddington had emigrated from “the dark forests of Peru” because his aunt decided so. It was then that the family decided to adopt this nice and curious character, since he was practically alone. In addition, he carried a sign that read: “Please take care of this bear. Thank you very much”.
And it is that when watching the video it is impossible not to feel tenderness, because the bear does not miss the opportunity to thank the deceased monarch for everything. Then we leave them so you can see it and understand why the sale of jam in honor of Queen Elizabeth II has become so popular.