If we scrutinize the offer of the many —increasingly— streaming platforms available to the consumer, Netflix, in my opinion, is probably the one that I see most unbalanced the ratio between its huge volume of production and the quality of its series and feature films. An opinion that is also shared by Ben Affleck himself.
Less is more
The actor, director and now CEO of new production company Artists Equity threw a couple of darts at the Big N of VOD, casting doubt on its quality-quantity ratio and the viability of shape good movies under what he calls an “assembly line” process. As he put it during the DealBook Summit:
“If you ask Reed Hastings [co-presidente ejecutivo de Netflix]… I’m sure there’s some risk, and I’m sure they had a great strategy, but I would have said, ‘How are we going to make 50 great movies? How is that possible?’.
There is not a big enough team. You just can’t do it. It’s something that requires attention and dedication and work and resists an assembly line process. scott stubber [presidente de la división de películas de Netflix] He’s a smart, talented guy who I really like… but it’s an impossible job.”
In addition, Affleck stated that he did not see differences between the quality and the commercial potential of a production; something that is especially striking when we observe the most popular films on Netflix and the reception they have received from specialized critics. Without going any further, ‘Red Alert’, which ranks number one for the most viewed with more than 360 million hours, only obtained 34% of positive reviews collected on the tomato website.
This dynamic becomes more apparent when we focus on the big event of awards season. Until now, There have been seven films that have been nominated for the Oscar for Best Picture, appearing only two of them —’The Irishman’ and ‘Don’t look up’— in the Top 10 with the most reproduced tapes on the platform. Curious, to say the least.