In Spain this week we can finally see ‘Evangelion 3.0+1.0’ on the big screen, but the latest film from ‘Rebuild of Evangelion’ continues to reach more countries these days.
In this case to streaming, but ‘Evangelion 3.0+1.0: Thrice Upon a Time’ was about to reach streaming platforms in China, but it has done so surrounded by a rather fat controversy over Plagiarism in your promotional material.
“You can look at my homework, but don’t copy it as it is”
As reported by ANN, the promotional poster for the film has several elements similar to a work by the illustrator Nico Delort for ‘Where the Wild Things Are’. When you were notified about the plagiarism, Delort said that “It’s not that they were inspired by my style, it’s that they used my poster as a base and cloned the clouds… Wow, what a shame.” In this comparison by Twitter user xiao55344 you can see the similarities between the two posters.
— 大哞 (@xiao55344) January 14, 2023
The artist huanghai had been in charge of the promotional poster for ‘Evangelion 3.0+1.0’, and together with the signature Beijing ZhuYe Culture Studio has created hundreds of promotional posters for the Chinese market, including ‘Star Wars‘ or ‘My Neighbor Totoro’.
Until now the studio had a pretty good reputation, and after it all blew up they have apologized to Delort and it looks like they are going to compensate him for the plagiarism, since they have admitted that they did use elements of his art without his permission.
Since the official account of ‘Evangelion’ have confirmed that the creation of the poster depended solely on the Chinese study and that Neither Studio Khara nor the film’s creative team had anything to do with it.. Obviously, the poster has already been withdrawn from circulation, but the controversy at the premiere is not taken away by anyone.
In Espinof: