Renovate or die, goes the famous saying and Tous knows this by heart. The legendary jewelry firm has chosen 2022 to present the brand evolution and the result is a pass. Youthful and fun, just what we want right now. We are living room.
Among the novelties, a back to the 90s logoa system of drops in the collections that increases the frequency with which novelties are launched and a increased creativity of the pieces through increasingly collaborative creative processes.
Within this design part, the firm has explained in a press release that the pieces that allow multiple combinations will take on a prominent role and will continue to dare to play with new materials that allow texture and color to be introduced. And the most striking a new bear arrives.
“The iconic bear, which becomes a source of creativity, from the interpretation in three dimensions. In this way, the brand increases its capacity for creative expression and the possibilities of connection with new territories”, they explain from the brand.
A bet that gives a different touch and is very fresh. The TOUS Teddy Bear collection reinvents the teddy bear that inspired Rosa Oriol in 1985 with innovative techniques. And so, we find it in different jewels and other accessories such as key rings, bags, toiletry bags and smart watches.
Tous Teddy Bear silver necklace pendant 160 euros.
Vermeil silver pendant and Teddy Bear Stars gems from TOUS 250 euros.
Teddy Bear punk pendant in rose vermeil silver and spinels from TOUS 200 euros.
And our sensations with her are spectacular. Now in addition to the pearl bracelet, what we want is a pendant with the new bear.
Experimental jewelry with Suot Studio
One step further is the Tous Suot Studio group brand, a experimental jewelry project led by Marta Tous and combines the most artisan jewelry tradition with contemporary design, giving each piece a unique personality.
Each collection establishes connections with other creators from different disciplines. And after a year of experience, the result is exceptional. They have launched six collections, among which the customizable pieces of ‘connections’ and the unique jewels made with broken gems, selected by hand and with the utmost care of ‘Unique Gems’.
Photos | Assigned by the firm
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