Estrada at 61 years old has a long career in Mexican cinema, however, it was not until 1999 when he began his productions in which he served as writer and director.
In his filmography are Herod’s Law (1999), A wonderful World (2006), Hell (2009), The Perfect Dictatorship (2014) and Hurray Mexico (2023). The previous works brought him great recognition and were part of the conversations, however, now we will review his figures.
Really ‘Long live Mexico!’?
The premiere of Hurray Mexico On movie screens it was taken by Sony Pictures, after its exclusive transmission through Netflix, the production company that was responsible for the film, was suspended. Sony’s management made it premiere nationally on 3,254 screens (a sum of about 500 more than john wick 4), taking into account that throughout the country there are 7,500 movie screens, according to data from Canacine.
With this penetration, overwhelming figures were expected, but apparently this is not being achieved. There can be many factors, from the criticism from the government that feels alluded to, the criticism from the media that has not been kind to the result of Estada and that is facing big spring premieres of the season from Hollywood.
Despite the great campaign and the expectation of the film, it has not been able to position itself among the 40 highest grossing releases in the history of cinema made in Mexico.
‘The Perfect Dictatorship’ prevailed
We can say that they were different times, that the readings were different, whatever, but in 2014 The Perfect Dictatorship It had a huge opening, almost like a Hollywood blockbuster. In its first weekend it achieved 55.57 million pesos, which gave it a privileged position as the second best premiere in Mexican cinema in history. This work that portrayed the way in which the media influence public opinion and sow politicians in a manner. Undoubtedly, the critics gave them a great boost, in addition to the fact that the public did their part by going to the theaters. In sum, it achieved more than 185 million pesos, it was the highest grossing Mexican film of its year.
Hell Arrived in September 2010, this crude film became a great cultural phenomenon, this open reference to contemporary drug trafficking rarely seen among the national cinema audience.
Estrada’s stalwarts were the main protagonists: Damián Alcázar, Joaquín Cosío, Elizabeth Cervantes and María Rojo, among others. This had a timid debut with 7.9 million pesos for its first weekend. Although the recommendation from person to person made them climb to more than 83 million pesos.
Hurray Mexico It already has two weeks on display adding 753.7 thousand attendees and totaling 51.7 million pesos, only 25.9 considered in the period from March 27 to April 2. This week it went from 3rd to 4th of the most viewed movies in Mexico, however, the arrival of family films such as Super Mario Bros.: The Moviewill likely further displace Estrada’s tape.