Previously Wall Street Journal had announced that the French brand was in talks with the 49-year-old singer to assume the creative direction of the Louis Vuitton men’s collection.
This way, Williams officially assumes the position previously held by Ablohwho was the first black American to be appointed to a creative director position for a house European luxury.
“Louis Vuitton is delighted to welcome Pharrell Williams as its new creative director for men. His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris,” said the company. house on his Instagram account.
The interpreter of “Happy” and “Blurred Lines” had not held a similar position, however, he has collaborated with fashion houses, which is why he comes to the position as a genuine celebrity.
Pharrell Williams is a visionary whose creative universes span from music to art to fashion, establishing himself as a global cultural icon over the past 20 years. The way in which he pushes boundaries through the different worlds he explores aligns with the status of the French brand, Vuitton notes.
The talks would take place in order to seek to extend a growth streak for the company, after the pandemic.
During Virgil Abloh’s time as creative director, he became one of the most recognized fashion designers around the world.