The huge success that ‘M3gan’ has achieved during its first weekend in theaters -only in the United States it has raised 30.2 million dollars in just three days, achieving even better data than ‘Avatar: The Sense of Water’ during Friday- has led to the fact that at Blumhouse they have already launched a sequel to the film directed by gerard johnstone. Of course, it is still in a very early phase of development, as clarified in Deadline.
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It is a logical decision on the part of Blumhouse, as ‘M3gan’ has already become the first great horror movie phenomenon of the year and also in a very profitable production, since its budget was barely 12 million dollars.
It is also worth noting that ‘M3gan’ has achieved the best data for a January premiere since 2018, narrowly surpassing the 30 million that “Scream” made last year. And it has achieved it without having the support of being part of a saga much loved by the public, also betting on a more comical approach than many expected and reducing violent content to a minimum.
In addition, ‘M3gan’ has also obtained the support of the specialized press, as it currently has 93% positive ratings on Rotten Tomatoes, something very unusual for a horror movie. For example, ‘Smile’ was at 80% a few months ago and that was already considered a complete success.
Obviously, the question right now is knowing if they will be able to find the right keys again so that ‘M3gan 2’ lives up to its predecessor. A priori it seems complicated, but I still remember that ‘Devil Doll 2’ it’s better than the first installment, so I prefer to be cautious about it.
One of the keys to the huge success of ‘M3gan’ has been its clever promotional campaign, which has had an especially big impact on TikTok, where the killer doll dance has gone viral, following in the footsteps of Jenna Ortega on Wednesday’.
In Espinof: