The bottle will be produced by the company Pernod Ricard SA in collaboration with the American musician Lenny Kravitz, who, in addition to having invested in this, will be the voice and image of the product.
Among other characteristics of this sotol, the brand details that it is a clear distillate produced from the agave-like plant of the Dasylirion genus that grows in parts of Mexico and the United States. This drink has a denomination of origin in the Chihuahuan desert ecoregion shared by the states of Durango, Coahuila and naturally Chihuahua.
This product will be bottled and crafted in Mexico for global distribution taking sotol to new heights.
The sotol they present is clear like tequila and will be considered an “ultra-premium” alcoholic beverage, according to reports Bloomberg.
Kravitz posted two images on his Instagram account to publicize this venture in northern Mexico.
“I am pleased to introduce you to Nocheluna Sotol. It is a rare and wild distillate that comes from the Dasylirion plant, which is harvested in the Chihuahua desert in Mexico. I am honored to share it with you,” wrote the musician and actor in one of your posts.