We all knew that curves were coming at Disney this week. And it is that his intention to cut 5,500 million dollars, among other measures, laying off 7000 people, was going to come up against some of the franchises most loved by viewers. The one who has fallen, at 80, is Ike Perlmutter, one of the vital people to understand the rise of superheroes and that until today he presided over Marvel Entertainment, the division of the company in charge of toys and comics that did not affect Marvel Studios. Marvel Entertainment has been absorbed into Disney… And the knock on the table has been so certain that it has made many tremble.
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Ike Perlmutter had his first relationship with Marvel in 1993, when he became one of its directors. After the bankruptcy of the company, he took control of it together with Avi Arad in 1997 and he was the architect who sold it to Disney in 2009 for 4,000 million dollarsa figure that by now the house of the mouse has already recovered more than enough.
Perlmutter has been one of Marvel’s most controversial figures. and there were not a few who had been saying for a long time that the rice had gone too far. Among his key moments is that of trade James Rhodes for Don Cheadle because “blacks look alike” or refuse to make a female-led film because it would sell fewer toys.
Bob Iger has let him go, but That doesn’t mean Disney is going to stop publishing comics or selling Marvel toys., clear. In fact, Dan Buckley, president of the already old division, will continue to report progress to Kevin Feige. For his part, Perlmutter probably won’t give any interviews (after all, he’s proud he never gave one) and this is the end of a career dedicated, ironically, to trying to save as much as possible.
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