Social networks are platforms that can boost your brand in a remarkable way. But for this, you must invest time and effort, as well as manage these channels in a professional way. Today we will talk about one of the pillars to make our number of followers grow and do it without losing the quality of the activity in the profiles, learning actions that not only empower our community on Twitterbut also the interaction, the relationship with other agents in the sector and, ultimately, our objective, to reach the target audience of our project.
have a strategy
What platforms do people interested in your service use? Is there a demand for information/services on the social networks where you are present? What topics do they cover? What do they claim? What language do they use? You have to take all these issues into account to start a strategy in the channel you are present in, in this case Twitter. In accordance with this, you must establish how many of your own and third-party posts you will publish per day, what sources you will use to share the content of others (and mention them to get their attention), which profiles you should follow, with what frequency you will follow them, establishing a control and also messages of welcome or encouragement to be part of your community.
be constant
The most important thing for the aforementioned strategy to have the desired consequences is perseverance. We must be scrupulous when working on the profile on a daily basis, without forgetting that these small actions will be the ones that attract followers.
The contents are the basis
The social media They are a good form of promotion through content, so it cannot be forgotten that they must be generated to enhance profiles. For brands that are firmly committed to this strategy, the ideal is to have a blog and share information about the sector and the products/services it offers. website seo
For example, if they are the social channels of a hairdresser, on the blog you can share some of the hairstyles that have been carried out in the establishment, but also tips, contests, posts on other related fields such as fashion or beauty in general and Other text or graphic material that speaks to both the company and the work it does.
offline events
Our Twitter profile will be a good showcase of our brand, but it will not replace other Marketing actions that will bring us closer to both prescribers and the end user: product presentations, events of all kinds, press conferences, fairs, sponsorships, etc. These acts will help us enhance our profile, making whoever participates follow us and can give us greater visibility, as well as boosting activity thanks to hashtags and conversations with other users.
The interaction, the most important
As the community grows, we must continue to foster its growth, but we must not forget that we must interact and chat with the followers we currently have. Thanking them for retweets, sending good morning messages or giving Follow Friday can be a good way to keep in touch.
If you are a company, this interaction with users You will be able to relate to lifelong customer service. For this reason, as in this field but in other ways, good attention must be maintained, a quick and effective response, and always offer a solution to the problems that arise for our clients.
Do you carry out these tips? If so, are you getting the desired results? We want to know your opinions!