In Warner They have decided that it was the right time to raise the prices of HBO Max in Spain and a multitude of European countries with the argument that they will be able to “continue to invest in the quality content and product experience that we strive to offer our customerss”. Let’s hope that this represents definitive confirmation that the era of reducing costs and eliminating productions from its catalog has come to an end.
one euro rise
In Spain, the price of the standard monthly rate is increased by one euro, going from 8.99 euros to 9.99 euros. It is the same increase that is going to be applied in the Nordic countries, but it can even be said that we have been lucky, since in Portugal the increase is two euros, the same that subscribers in Bulgaria will also suffer.
The new rate takes effect immediately for those who become new customers as of today, while for the rest it will come into operation as of July 13. Yes indeed, HBO Max maintains its 50% launch offer for whoever is enjoying it -perhaps its greatest advantage over Netflix, Amazon Prime Video or Disney +, since SkyShowtime did have the same offer-, with the particularity that now they will have to pay 5 euros instead of 4.49. The big question now is whether they will also keep it when it becomes Max.
For now, those who are making use of an annual subscription are exempt from this new rate or subscribers who have contracted HBO Max through Vodafone. Of course, it remains to be seen for how long those who enjoy titles like ‘The House of the Dragon’ or ‘The Last of Us’ will get rid of this increase.
From Warner argue that these rate changes are due to “increases in the costs of acquisition, content creation and product development“and they practically coincide in time with their new conditions of use of which they have informed their clients today with those they are looking for “reflect the latest legislative developments in the field of consumption“
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