There are no magic recipes to write a perfect post, but there are things that are known to work very well in the Blogging world; hence we can highlight Five types of post that usually attract the attention of users. Today we will focus on these, trying to give examples and trying to do it in a general way so that brands or agents from different sectors can learn from it.
The lists
Although it is increasingly common to see them and the wow factor has been reduced a lot, lists are still one of the best variables to make a post work. Articles such as ‘Ten recipes for this Christmas’, ‘Eight car brands that will succeed this 2014’ or ‘Five destinations that you should not miss for the new year’.
controversial
There are many neutral articles, which are easy to read but rarely whet our appetite as we read the headline. However, there is controversial headlines (also many times the negative ones) that, due to the type they are, usually attract the attention of the readers. ‘Why I don’t like the clothes from Store X’ or ‘The great scam of travel agency Z’
Curiosities
It is known to many that curiosities work very well on the Internet. In all sectors, there are curiosities about the topics covered or interrelationships with other fields that can be curious. In this type of post, the search for information is important, since it will be difficult to reach it personally. However, on the web there is a lot of information that we can use as long as we link to the page that refers to that information.
Among the examples, we show you the following:ten movie cars‘, ‘Some curious hotels around the world’ or ‘Home remedies that can help us exploit our beauty’.
reflections
Another point to keep in mind blogging And what has been worth so that these techniques have succeeded so much in recent times is personalization. And for the passion with which they defend the things they talk about or work on. Therefore, we must give our opinion or focus on the issues we deal with. Neutrality is pretty boring in this world; and even being a brand, you can take a specific approach and reflect on the sector, the profession, its agents, etc.
As an example we can cite: ‘Because gastronomy is the most wonderful world that exists’, ‘Reasons why you cannot live without technology’ or ‘Why health is an issue that concerns us all’.
Tools
Another of the functions of the content that a brand can generate is that it be useful for its users. It’s fundamental. Because by helping our consumers, we will make ourselves necessary for them and we will also create a strong link between brand and user. Therefore, think about the doubts or needs that your users have, investigate in forums and social networks and try to answer those concerns through a post.