The series of bad decisions that Ye, formerly known as Kanye West, has made are gradually taking their toll on him, because after a few weeks that Instagram and Twitter blocked his official accounts for sharing anti-Semitic messages, the rapper faces a new consequence that It hits directly in your pocket.
On October 21, Kering, the group of French commercial companies and owners of global luxury brands, such as Gucci and Balenciaga, finally made the official declaration of their breakup with the controversial 45-year-old singer.
After a long friendship between Demna Gvasalia, creative director of Balenciaga, and the interpreter of flashing lights the brand decided to prioritize its image and values, breaking all ties with the artist. The official statement comes after a few days of a quiet public relations strategy, in which the platform Vogue Runway eliminated all traces of West.
Balenciaga no longer has any relationship or plans for future projects related to this artist.
In addition, for several months, the luxury brand has seen Kanye’s controversies very closely, since it must be remembered that he opened the Balenciaga presentation Spring 2023, during the Fashion Week in Paris, in March of this year. The executive director of the Spanish fashion brand, Cédric Charbit, accompanied him to his controversial surprise parade, where we saw him wear the shirt with the phrase “White Lives Matters“.
However, the straw that broke the camel’s back was the dangerous and offensive messages that Ye made through his Twitter account, in which he said he would make a “death with 3” about the Jewish people. The expression refers to the military term “defcon“, which refers to the defense condition that is used according to the level of threat, level 3 being a military preparation prior to a nuclear war.
Despite the sanctions that these ideas have brought him, West declared that he does not feel regret for these messages. However, Kim Kardashian’s ex offered an apology, quite forced, in the Show Of interviews Piers Morgan Uncensored.
I’ll say I’m sorry for the people I hurt with the death scam, with the confusion. I feel like I have caused pain and confusion and I feel sorry for the families of people who have had nothing to do with the trauma I have been through.