It was practically the next step for his growth and sooner or later this step was going to be taken. Gerard Piqué and his company Kosmos have announced that the second split of the Kings League and the first of the women’s league, the Queens League, It can be seen on Cuatro thanks to an agreement with Mediaset España.
In this way, starting from this same weekend, it will be possible to see a live match of each competition until July. The appointment will be Saturdays (the men’s league) and Sundays (the women’s) at 8:00 p.m. Thus, this Saturday the 6th we will be able to see the PIO – Annihilators while Sunday touches the Pigs – xBuyer Team.
The “new” football in old houses
The monetary details of this agreement have not been disclosed and if the signal that is broadcast will be ad hoc or simply the same one that can be seen from the official channel of the competition on Twitch. By Manuel VillanuevaMediaset content director:
“At Mediaset España we have always opted for the best sporting events and this time we are doing it for this innovative and attractive content created by Gerard Piqué, president of Kosmos, in which emotion, spectacle and competition come together with the participation of streamers. and youtubers, in a unique show that has generated great expectations among all audiences.”
The movement has its logic. We have been talking for some time about how Twitch, or rather, the content generated by great creators like Ibai Llanos, TheGrefg and company they were getting as close as possible to traditional television… but on the Internet (and, to show the ‘1, 2, 3…’ ad organized by the latter).
In addition, it must be taken into account that at a time when the Spanish soccer league is inaccessible For a large part of the fan due, mainly, to the very high cost of sports rights, these Kings/Queens League are a very interesting alternative for free-to-air television, which cannot afford the big football competitions.
So this is all candy. Especially considering the spectacular following figures that the streamers league was reaching during its first life cycle (more than half a million connected devices on average and a peak of more than two million in the Final Four).
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