Only those people who have been in charge of the management or direction of a business in the hotel sector are aware of the real headache that this can entail. Serve customers, manage payments, block reserved rooms so that overbooking does not occur, etc.. These are just some of the tasks that must be attended to.
In addition, for the accommodation to reach a greater number of people and get more reservations, it is necessary be present on a large number of booking pages and carry out a good marketing strategy. All this work can be really exhausting and a huge investment of time, money and resources.
Fortunately, for businessmen in the sector, there is a great solution that simplifies all these tasks: the channel manager for hotels by SiteMinder. This platform is a leader in hotel business management and has achieved the “Best Channel Manager 2023” recognition, awarded by Hotel Tech Awards, and the “Hotelier’s Choice Award” from Hotel Tech Report, among others. Therefore, in this article we tell you what exactly this platform consists of and what services and tools it offers.
What is SiteMinder?
Let’s start by making clear what SiteMinder is. This platform is a comprehensive management system for businesses in the hotel sector that allows to integrate all the processes in a single tool. In this way, companies can obtain more economic profitability, more time and more control.
SiteMinder stands out for being a complete tool that integrates different services such as, for example, the hotel booking engine, which allows accommodations to be present on a multitude of reservation pages such as Booking, Trivago, Agoda or Airbnb. Thanks to booking engine offered by SiteMinder with this service, companies can control their profile in distributors from a single site and centralize all reservations to avoid overbooking.
Specifically, SiteMinder allows connect accommodations to more than 450 distribution channels. In this way, the visibility of the business increases exponentially and, since everything is managed from a single place, the company saves time and effort.
Likewise, SiteMinder offers a metasearch service, with which accommodations can gain visibility and be more competitive. This service is called Demand Plus and it is also integrated into the SiteMinder platform.
What is the SiteMinder Channel Manager Software?
The Channel Manager from SiteMinder is The world’s largest network of online booking channels for hotel businesses. Therefore, it is an ideal solution for both independent hotels and large hotel chains.
This SiteMinder solution consists of software that allows hotel businesses to promote themselves on all channels you want, without additional costs, and in different currencies. Thus, they increase the visibility of their hotel and manage to reach clients from any corner of the world.
On the Channel Manager platform, users can find all the information about the performance of the different channels, the prices of their rooms, the payments, etc. A) Yes, processes are simplified, reducing investment in marketing and reservation management and increasing profits.
Advantages of SiteMinder’s online booking engine
SiteMinder’s online booking engine is one of the most interesting services on this platform. Among the advantages it offers, it stands out:
- increase income: By achieving a greater number of direct sales and sales through distributors, your income increases permanently.
- Less commissions: Booking engine businesses are increasingly dependent on OTAs and external channels, so they can keep commissions at bay. Also, you only pay for completed stays.
- Full control over the guest experience: With centralized information on rate parity and competitor rates, you can control the guest shopping experience.
- increased visibility: being present on so many booking sites and having so many tools allows hotels to be there.