According to data collected by an infographic made by QuickSproutEight out of ten people read a headline but only two of them read the entire article. Hence the importance of the headline. In some way, it is the cover letter of the article and conveys the content that it is going to deal with and how attractive it will be for us to read the rest, so we must take maximum care of its writing and what it suggests.
In addition to commenting on other interesting data that this infographic suggests, after many written texts, we can also transfer our knowledge to you. The keys to a good headline are: that specifies well the content that is going to be treated; that is attractive or different from the typical headline to use; sometimes introduce a list, as these articles work very well on the Internet, see ‘Ten examples of headlines that would have been worth writing’; and above all, that encourages you to read more. Although it may seem obvious, what we should never do is for the headline to say nothing about what the text is going to deal with or to be confusing or unclear. For this reason, we must avoid overloaded formulas; the simpler, the better.
The owner is a essential part of the text and therefore must be in connection with it. That is why we also give you notions on how to write a post; the ingredients you have to have.
The data collected by the infographic is more specific, recommending that it include: ideally, six words; a direct allusion to the reader, either with a question or simulating a conversation; use negative words, since when the words “no”, “without” or “stop” are included, these texts are shared much more; use numbers, since users often expect a specific number of steps or keys, in addition to preferring numbers in digits and the higher the better; Y use interesting adjectives. Among the latter, the ones that work best are absolute, fun, free, rare, unique, essential or incredible.
With this data and a bit of experience we can give you some examples of headlines that are attractive and others that are not:
headlines yes
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Headlines that don’t
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