When La 1 announced ‘Mapi’ as its new contest last July, it seemed like its big bet for the summer. However, with the start of the new academic year, the program has been losing audience and space on the grid until, recently, RTVE has dismantled its set so no more episodes will be recorded.
The maps are over
As confirmed by VerTele, RTVE has dismantled the set of ‘Mapi’, which means that it will not be renewed (although, at the time, the possibility of doing so and relocating it in the afternoon was considered) nor will more episodes be recorded . This has happened when the program only 32 of the 60 commissioned chapters have been broadcast to Mediacrest.
The contest, hosted by Jandro and the virtual girl (played by Carla Pulpón), has never exactly been a success. Yes ok gave a lot to talk about in networks and has been the protagonist of infinite memes (in addition to trolling the sector gamer), what it is its broadcast on television did not stand out in audiencesprecisely.
During the summer, when its broadcast rate was from Monday to Thursday, the number of viewers for each episode was correct (and more so considering the slump that audiences systematically experience during the summer period), but the arrival of the beginning of the school year has sentenced him definitively.
The direct competition against ‘El Hormiguero’ (in August they were reruns) it did not sit well with him and his rating was decreasing, to the point that La 1 was reducing its broadcast, in favor of other longer-lasting spaces in which he has more confidence, such as ‘Masterchef Celebrity’ or ‘Incredible duos’.
The program it cost a total of 4,384,068.65 euros without VAT (an average of 73,000 per episode) and the reality is that now it is only broadcast one day a week (Tuesday). With 28 episodes remaining to be broadcast, we could have ‘Mapi’ until May 2023.