In Netflix They have never been too transparent when it comes to making known the reasons why they renew or cancel a series. We do know that it all comes down to whether or not it is considered a good investment and now a new and ridiculous criterion has just come to light to determine the future of its series.
The importance of I love
The information is collected in an article in The Wall Street Journal about what Netflix is doing to prevent the drop in both its users’ visits and the number of subscribers and is summarized in that the option that the platform gives to say if you liked something or is not important. Or at least it is the recent change of being able to say that you love something.
In the file of each one of the series, movies or documentaries, an image with a thumbs up appears to the right of the button to reproduce an image. If you hover your cursor over it, three options appear, “Not for me”, “I like it” and “I love it!”. It was this same year that Netflix included the option “I love it!” Y The key to everything is there.
Apparently Netflix highly appreciates those titles that receive a significantly higher number of “I love it!”, which gives them a bonus when determining whether a series is a good investment. Obviously, with that alone you are not going to save one of your favorite series, but you are going to play in its favor in case of doubt. That as long as now everyone doesn’t start doing the same thing.
The particularity is that ‘Heartstopper’ was a series with quite low audiences for the usual demands of Netflix, but its launch basically coincided with the appearance of the “I love it!” on the platform, so It would not be surprising if it was the first series to benefit greatly from it.
Other ways to avoid cancellation
Other aspects that have become clear that Netflix takes into account when renewing a series or not and that you can take into account are finishing a season as quickly as possible, which is what Neil Gaiman asked for with ‘Sandman’ and the number of hours played, so there are those who have come to recommend having the series looped in the background because that adds up. A little sad to have to resort to these solutions, but you can see that it is what it is.