During this 2022 Longines announces that it begins a new episode with Franco Noriega, a modern man who identifies with the spirit of the brand, as well as being a rising businessman, renowned model and one of the most famous chefs in the world.
His restaurants in New York City, Sao Paulo, Rio de Janeiro and very soon Mexico City show that he is a person with a global vision, who walks in a world that competes and knows how to embrace his own. With values that he shares with Longines.
Although Noriega’s popularity was skyrocketed by participating in one of the most successful gastronomic programs on television in Mexico, it put him in the public eye for those who did not know him. His style and grace on social networks have made him stand out with his personality and style that puts him among the most followed in the guild in Latin America.
Just like Longines, with its distinctive seal of timeless elegance, it shows its versatility: on the one hand, it has sports pieces for a dynamic and versatile rhythm of life and, on the other hand, watches with remarkable functionality and innovation that also reveal exquisite designs. .
This amalgam promises to be very dynamic for this period that starts between Longines and Franco Noriega.