In a totally globalized world, or nearly so, making a difference is becoming increasingly difficult. Everything is a race in which it is really difficult to win because the competition only gets tougher.
In the midst of this turbulent moment, there are countries like Korea that shine with their own light. in 2020 parasites He won the Oscar for Best Film by opening the country’s cinema to the general public. Since the last decade, K-Pop has taken over the world music scene thanks to the work of groups like BTS or Black Pink. The devotion to facial care routines from Korea have exceeded all expectations and brands like Yepoda or stores like Miin Cosmetics are proof of this and obviously fashion was not going to be left behind, so today we review six accessible brands in the country. asian who are succeeding.
Gentle Monster
It is a sunglasses and eyeglasses firm founded in 2011 by Hankook Kim that has become, according to WWDin one of the fastest growing in Asia in recent years.
And it is that Gentle Monster is not just a store, it is an experience, and that is its strong point. The client who buys in one of their spaces keeps the intellectual and creative part of the proposal, not just a pair of glasses, which manages to make them unique.
In addition, it has another advantage: its CEO, who, unlike others who occupy similar positions at that level, shows the empathy of a normal person with his workers.
live studio
This firm, like other Korean ones, is unisex. His garments are distinguished by being simple, minimalist, with a touch of color and a point grunge nineties that is impregnated not only in his designs, but logically also in his campaigns, hence one of his models is very, very similar to Kurt Cobain.
mischief
What in Spanish means mischief. If there is a name that has come to mind as soon as we check the website of this Korean fashion brand, that has been Bella Hadid. and it is that the queen of the low waist, one of the jeans trends of 2023, would be an ideal ambassador for the firm.
Mischief’s style has a sporty, comfortable, casual, sexy and of course two thousandth point without stripes in the strident colors that characterized the first years of the new millennium.
Well, and if we think of national references and use fiction, it would undoubtedly be Belén López Vázquez de There is no one living here its greatest exponent today. Of course, adapting her wardrobe to the new times and keeping it cool. By the way, did you know that there are still people out there who haven’t seen the biggest hit on Spanish television? And yet he knows all this after more than 20 years have passed since its premiere.
Heritage Floss
A very stylish logo old moneyLike these sweatshirts, that’s the first thing we see from the Korean fashion brand Heritage Floss, which can cause us mixed feelings when looking at their clothes, but after doing a little more research, you see the logic.
Let’s start from the base that heritage means heritage and we continue with more style garments preppybut also urban. And it is that sometimes these characteristics are two sides of the same coin. Because we all like that little dot that takes us out of our comfort zone, even though this is synonymous with eating carbohydrates when it is not necessary. First world stuff.
If Mischief’s fictional icon would be a Belén López millennial, of Heritage Floss we would be talking about Chuck Bass himself. There is nothing! Or even Aki’s character in the reboot from the series.
beslow
According to his Instagram, Beslow is a brand with designs that are wearable, comfortable and to enjoy. In its concept, it combines the best of Korean fashion with clear Nordic references.
If you like this proposal, surely you are also a fan of Matilda Djerf and you will want to have all the products from Rhode, the firm of skin care from Hailey Bieber, so we wouldn’t be surprised if you had already tried the easy hairstyle that also takes a few years off the model, businesswoman and influencers US.
Expired Girl
Apart from the fact that the name of this Korean fashion brand has left us a bit surprised, we did not want to miss the opportunity to show it to you.
It’s the 2000s in its purest form: ruffles, gauze, miniskirts, impossible prints… What concepts or names come to mind with this? hot girl summerOlivia Rodrigo before moving on to recession coreCharmed, Rosalía, bimbo girl, Euphoria… Let’s see, we leave you some photos so you can check if we have described it well with words.
Photos | Viva Studio and Mischief
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