Yesterday, Cinesa announced a card that It would allow the use of a flat rate in its cinemas throughout Spain for 15.90 euros per month. Obviously not everything is beautiful and, as always, there may be unexpected surprises along the way, but it is a slap on the table that tries to save the rooms. We were thinking about the possible reaction of your competitors. AND The first to move was Yelmo… With a poor response, being generous.
popcorn for two
They probably had the promotion ready for a long time, but In advertising, timing is everything., and if it comes out a day after Cinesa’s announcement, it is normal to think that it is his particular counterattack. And it is that Yelmo has announced… Popcorn at home since March 24. No, it’s not a free popcorn promotion, but literally serving as just another Uber Eats restaurant. To make matters worse, it is something that Cinesa has already offered for a long time.
Yelmo will not only send popcorn to your house: it will also you can complete your menu with nachos, pizzas, chicken sticks or sweets. If you’re interested, take a look, because only 19 of the company’s 50 theaters will have active service. The idea is that viewers “can somehow have at home the experience that we only offer in our theaters.” I don’t know if the craving for Helm’s popcorn is that high, but, seeing the popular reaction to both offers, saving on tickets seems like a higher priority than eating movie theater snacks at home.
It is often said that cinema is expensive and sometimes has strange ideas… And it’s true. But there are ways to cope if you can.: go on Wednesdays instead of Saturdays, do not buy popcorn (or take it from outside), use spectator days, look closely at the discounts they make with the cards of different clubs or even buy special subscriptions for independent rooms. Of course, it may be that, if you manage to pass the master’s degree in saving on tickets, in the end you will miss the popcorn at home. You can not have everything.