At the end of last March, Cinesa hit the table in regards to the status quo of the cinematographic exhibition in Spain by announcing a flat rate at a price of 15.90 euros per month; a maneuver to which Yelmo, a direct competitor, responded by announcing the shipment of popcorn and other products available in its establishments at home.
The proposal was received in networks and different opinion forums —such as our comments section— with some astonishment and criticism of both the business model and the price of the products. snacks and drinks in the rooms. Now, two weeks later, The cinema chain has once again been the subject of controversy over a topic that resurfaces from time to time.
Cinema or restaurant?
A few days ago, Miguel López, better known as The Hematocritichas published a tweet in which asked about the legality of the content of an informative poster located in the facilities of some Yelmo cinemas. In it, it can be read that “The company does not allow access to these facilities with food and/or drinks purchased outside of YELMO, therefore reserving the right of admission”.
The publication of the Hematocritic once again heated up the atmosphere with the cyclical controversy, with many tweeters stressing that this practice is illegal. We, to heal ourselves in health, we have decided to contact FACUA to confirm or deny if we are dealing with something illegitimate, and the response has not been too positive for Yelmo.
As told by the journalist and activist ruben sanchez, FACUA has already denounced Yelmo in various autonomous communities for this same matter, using the specific case of Andalusia as an example. At the beginning of 2020, the community Board urged the company to stop preventing access with food and drink from abroad in their rooms throughout Andalusia, although Sánchez comments that they have continued with the practice ever since.
According to FACUA’s website, the Head of the Games and Public Shows Serviceclarified in relation to the events that occurred in Andalusia that “Cinemas cannot benefit from said admission condition, since they are not hospitality or leisure and entertainment establishments, according to the classification of Decree 155/2018 (Nomenclator). The fact that inside they have as a complementary service the hotel industry does not change its legal consideration determined by its opening license”.
Sánchez also stated that the authorities of public entertainment must intervene and take action on the matter, but, for the moment, they are not doing so.
Another of the latest media cases related to the access of food and drinks to movie theaters dates back to 2019, when the Extremadura Consumer Institute imposed a penalty of 3,005 euros on the Multicines España, in Badajoz, for a “serious infraction “of the Community Consumption Statute. This came after a complaint from FACUA that indicated an abusive limitation of the right of admission reflected in a sign that prohibited the entry with food from abroad.
As we can see, there are many precedents that point to the illegality of this regulation of the right of admission, and everything suggests that, As long as the official organizations do not express themselves firmly in this regard, the problem will continue to exist. and surfacing periodically in the form of controversy.
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