A decisive factor in the creation of the brand’s universe was the design of its boutiques, those physical spaces where visitors can get acquainted with creations such as Aguamadera, Copála or Oronardo.
The person responsible for materializing these spaces was the designer Héctor Esrawe, who envisioned a secret laboratory surrounded by a garden and the magical table of an anonymous naturalist in the center of the area.
Seven meters long, this table displays an intimate universe of glass, stone, wood, resin, brass and metal objects. This geometric, ordered and chaotic landscape tells the story of artisan processes, artistic expressions, natural species, aromas, textures, light and shadows that, together and in silence, speak of the exuberance, mystery and diversity that reveal the spirit. of Xinu.
The materialization of the brand in space was an exercise that synthesized three fundamental axes of its narrative. The first is related to the documentation of the richness and display of the inspiring beauty of the multiple aromatic species of the American continent; the second, the passion for design and artisanal processes; and the third, the commitment to sustainability and the use of the best raw materials.
Xinú is testimony that things made with love, quality, knowledge and dedication translate into expressions rich in content, emotion and beauty.