{"id":91180,"date":"2022-09-22T03:08:10","date_gmt":"2022-09-21T21:38:10","guid":{"rendered":"https:\/\/www.imageantra.com\/hispanic-talent-dominates-streaming-services-in-front-of-and-behind-the-cameras\/"},"modified":"2022-09-22T03:08:10","modified_gmt":"2022-09-21T21:38:10","slug":"hispanic-talent-dominates-streaming-services-in-front-of-and-behind-the-cameras","status":"publish","type":"post","link":"https:\/\/www.imageantra.com\/hispanic-talent-dominates-streaming-services-in-front-of-and-behind-the-cameras\/","title":{"rendered":"Hispanic talent dominates streaming services in front of and behind the cameras"},"content":{"rendered":"
\u202fIncluding Hispanic talent both in front of and behind the cameras in streaming programs has a direct relationship with the number of hours of continuous viewing<\/strong> (‘bingeability’) and cultural relevance, as revealed by the latest study in Nielsen’s Diverse Intelligence Series (‘DIS’): Latino Content and Audiences: The Pillars of Success in ‘ Streaming’ (Latino Led Content and Viewers: The Building Blocks for Streaming Success).<\/p>\n This study focused on the 530 most watched streaming programs in the US between the year 2021 and the first quarter of 2022, this in order to understand what drives people to see more content on an ongoing basis<\/strong> (‘binging’).<\/p>\n As a result, it was obtained that in programs with Hispanic representation behind the camera, the cultural relevance reflected an average of 25.2%, regardless of the representation in front of the cameras. Y, when a show includes Hispanic representation both in front of and behind the camera, cultural relevance reaches 34.2%<\/strong>.<\/p>\n