{"id":91180,"date":"2022-09-22T03:08:10","date_gmt":"2022-09-21T21:38:10","guid":{"rendered":"https:\/\/www.imageantra.com\/hispanic-talent-dominates-streaming-services-in-front-of-and-behind-the-cameras\/"},"modified":"2022-09-22T03:08:10","modified_gmt":"2022-09-21T21:38:10","slug":"hispanic-talent-dominates-streaming-services-in-front-of-and-behind-the-cameras","status":"publish","type":"post","link":"https:\/\/www.imageantra.com\/hispanic-talent-dominates-streaming-services-in-front-of-and-behind-the-cameras\/","title":{"rendered":"Hispanic talent dominates streaming services in front of and behind the cameras"},"content":{"rendered":"
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\u202fIncluding Hispanic talent both in front of and behind the cameras in streaming programs has a direct relationship with the number of hours of continuous viewing<\/strong> (‘bingeability’) and cultural relevance, as revealed by the latest study in Nielsen’s Diverse Intelligence Series (‘DIS’): Latino Content and Audiences: The Pillars of Success in ‘ Streaming’ (Latino Led Content and Viewers: The Building Blocks for Streaming Success).<\/p>\n

This study focused on the 530 most watched streaming programs in the US between the year 2021 and the first quarter of 2022, this in order to understand what drives people to see more content on an ongoing basis<\/strong> (‘binging’).<\/p>\n

As a result, it was obtained that in programs with Hispanic representation behind the camera, the cultural relevance reflected an average of 25.2%, regardless of the representation in front of the cameras. Y, when a show includes Hispanic representation both in front of and behind the camera, cultural relevance reaches 34.2%<\/strong>.<\/p>\n

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Today marks the start of Hispanic Heritage month in the US and the launch of our latest Diverse Intelligence Series (DIS) insights report. \ud83d\udcca <\/p>\n

Visit https:\/\/t.co\/CoFnYYalEx to read the full report on the latest consumer trends and more about the #NielsenDIS<\/a>.<\/p>\n

\u2014 Nielsen Diversity, Equity and Inclusion (@Nielsen_DEI) September 14, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

The study data also show that Hispanic representation correlates with the number of hours of continuous viewing <\/strong>(‘bingeability’). This is, for example, how many episodes of a TV show audiences watch per day.<\/p>\n

In programs with Hispanic representation in front of the cameras, the rate of hours of continuous viewing increases, as Hispanic talent contributes significantly. We can’t ignore that 56 of the 134 programs with a score of 3 or more include Hispanic representation<\/strong>. Of all the shows with the most hours of continuous viewing in 2021, half featured Hispanic talent.<\/p>\n

“It’s clear that inclusion plays an important role in the number of hours of continuous viewing and the cultural relevance of content for Latinos,” said Stacie de Armas, Nielsen Senior Vice President of Knowledge and Diversity Initiatives. \u201cIt is also relevant that content with Latino protagonists not only attracts Latino audiences but also new viewers and subscribers <\/strong>to the platforms, which stay longer and consume more content. This shows the power of Latino-starred content.\u201d<\/p>\n

Growth of streaming thanks to Latinos<\/h2>\n

Another of the great findings within the Nielsen study was that compared to non-Hispanic audiences, Latinos they increased the time they spend streaming by more than 19% compared to the previous year.<\/strong><\/p>\n

This audience group spent 33.5 billion minutes streaming video each week as of July 2022. Netflix and YouTube were also identified as among the most successful platforms among Hispanics, as this audience group spent a 24% and 57% more time on these platforms, respectively, than non-Hispanic whites during the same period.<\/p>\n

It may interest you:<\/strong><\/p>\n

\u2022 Hispanic Heritage Month: Hispanic customs and traditions in the United States
\u2022 With a mariachi serenade they celebrate Hispanic Heritage Month in Los Angeles
\u2022 The first Latina to pilot a combat helicopter in the US is a Dominican immigrant<\/p>\n

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