{"id":82214,"date":"2022-08-05T18:42:57","date_gmt":"2022-08-05T13:12:57","guid":{"rendered":"https:\/\/www.imageantra.com\/mapi-is-more-successful-on-twitter-than-on-television-but-it-is-not-an-audience-failure-but-rather-a-symptom-of-larger-problems-on-tve\/"},"modified":"2022-08-05T18:42:57","modified_gmt":"2022-08-05T13:12:57","slug":"mapi-is-more-successful-on-twitter-than-on-television-but-it-is-not-an-audience-failure-but-rather-a-symptom-of-larger-problems-on-tve","status":"publish","type":"post","link":"https:\/\/www.imageantra.com\/mapi-is-more-successful-on-twitter-than-on-television-but-it-is-not-an-audience-failure-but-rather-a-symptom-of-larger-problems-on-tve\/","title":{"rendered":"&#8216;Mapi&#8217; is more successful on Twitter than on television, but it is not an audience failure, but rather a symptom of larger problems on TVE"},"content":{"rendered":"<div>\n<p>In season 4 of &#8216;The Simpsons&#8217;, <strong>&#8216;Krusty Gets Canceled&#8217; Isn&#8217;t Just a Master Look into the Dark World of Marketing<\/strong>, but also an analysis of how anything, given enough fuss, can be sold.  In the case of Springfield it was &#8220;Gabbo! Gabbo! Gabbo!&#8221;  Y <strong>in real life it has been &#8220;Hello Tweeteeeeer!&#8221;<\/strong>.<\/p>\n<p><!-- BREAK 1 --><\/p>\n<p><strong>Mapi is the Gabbo of the summer<\/strong>which unleashed madness on the social network for a week and, once the virality has almost completely disappeared, survives in a program in which, although it is still early to measure the evolution, if it continues with these audiences &#8216;Mapi &#8216; will pass without penalty or glory, <strong>in a no man&#8217;s land not without virtue in these times.<\/strong><\/p>\n<p><!-- BREAK 2 --> <\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\">\n<p>     <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2>The grandfather and child program<\/h2>\n<p><strong>&#8216;Mapi&#8217; was born with a family vocation<\/strong>: adults will turn on the television to see celebrities, children to see Mapi and the whole family will answer this stubborn girl&#8217;s witty questions.<strong> Good idea for 1997, but not for 2022.<\/strong> The audiovisual world is increasingly fragmented and each member of the family has their own screen and their own interests, whether it be Twitch, Netflix or YouTube: it is rare that the natural choice is La 1.<\/p>\n<p><!-- BREAK 3 --><\/p>\n<p>Trying to make a daily 40-minute children&#8217;s program at 9:50 p.m. is little short of television suicide.  At summer dinners, what matters least is what is in the background, and <strong>beyond four tweeters looking for the best meme<\/strong>I don&#8217;t think there are so many people paying attention to the very long questions and explanations of the program, which is urgently needed <strong>something like a lightning round<\/strong> to wake up the audience and the contestants a bit.<\/p>\n<p><!-- BREAK 4 --><\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n<div class=\"base-wrapper-image\" style=\"padding-top:56.161616161616%;\">\n                 <img decoding=\"async\" class=\"sf-lazy centro_sinmarco\" srcset=\"https:\/\/i0.wp.com\/i.blogs.es\/9f473d\/mapi-2\/450_1000.jpeg?w=788&#038;ssl=1 450w, https:\/\/i.blogs.es\/9f473d\/mapi-2\/650_1200.jpeg 681w,https:\/\/i.blogs.es\/9f473d\/mapi-2\/1024_2000.jpeg 1024w, https:\/\/i.blogs.es\/9f473d\/mapi-2\/1366_2000.jpeg 1366w,\" src=\"https:\/\/i0.wp.com\/i.blogs.es\/9f473d\/mapi-2\/450_1000.jpeg?w=788&#038;ssl=1\" alt=\"Mapi 2\" data-recalc-dims=\"1\"\/><br \/>\n  <noscript><img decoding=\"async\" alt=\"Mapi 2\" class=\"centro_sinmarco\" src=\"https:\/\/i0.wp.com\/i.blogs.es\/9f473d\/mapi-2\/450_1000.jpeg?w=788&#038;ssl=1\" data-recalc-dims=\"1\"\/><\/noscript><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>TVE, however public a service it may be, <strong>it does not escape from the general crisis suffered by linear television.<\/strong> If there are fewer people to share the cake, a share ends up saying nothing: if in the year 2000 a 10% share could be equivalent to a million and a half people, today, with luck, it will reach two thirds of that. <strong>With the general disinterest in television<\/strong> and the increase in supply, it is time to consider whether &#8216;Mapi&#8217; makes sense.<\/p>\n<p><!-- BREAK 5 --><\/p>\n<h2>The moment of truth<\/h2>\n<p>A stat: <strong>the famous video of &#8220;Hello Twitteeeer!&#8221;  has been viewed more times than all three &#8216;Mapi&#8217; shows so far combined.<\/strong> To be more exact, the contest accumulates 2,321,000 views and the video already exceeds 2,600,000.  It is not a symbol of anything, just a symptom of our times. <strong>Reality is much more complex<\/strong>: Yes, the program would have been a failure years ago and on any other channel, but a success on the battered TVE.<\/p>\n<p><!-- BREAK 6 --><\/p>\n<p>Before &#8216;Mapi&#8217;, the time slot in question was occupied by <strong>&#8216;Enred@d@s&#8217;, a program that seemed to have been born at the end of the 90s<\/strong> at the time of &#8216;Bit by bit&#8217;.  In its latest broadcasts, it achieved an average share of around 7%, some 750,000 people, figures much higher than those it used to be around (5-6%). <strong>&#8216;Mapi&#8217; has surpassed that share<\/strong>but neither can it be said that it has managed to remove the smell of mothballs from TVE.<\/p>\n<p><!-- BREAK 7 --><\/p>\n<p>In his first show, <strong>&#8216;Mapi&#8217; hooked 865,000 people, 8.2% of the share<\/strong>, going down with respect to the informative one but improving to &#8216;The night of the hunters&#8217;.  Bearing in mind that &#8216;El hormiguero&#8217; was the great success of that slot with 10.6%, you couldn&#8217;t ask for much more.  But, <strong>and throughout the week, what?<\/strong><\/p>\n<p><!-- BREAK 8 --><\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n<div class=\"base-wrapper-image\" style=\"padding-top:56.25%;\">\n                 <img decoding=\"async\" class=\"sf-lazy centro_sinmarco\" srcset=\"https:\/\/i0.wp.com\/i.blogs.es\/2bd56b\/mapi-real\/450_1000.jpeg?w=788&#038;ssl=1 450w, https:\/\/i.blogs.es\/2bd56b\/mapi-real\/650_1200.jpeg 681w,https:\/\/i.blogs.es\/2bd56b\/mapi-real\/1024_2000.jpeg 1024w, https:\/\/i.blogs.es\/2bd56b\/mapi-real\/1366_2000.jpeg 1366w,\" src=\"https:\/\/i0.wp.com\/i.blogs.es\/2bd56b\/mapi-real\/450_1000.jpeg?w=788&#038;ssl=1\" alt=\"Royal Mapi\" data-recalc-dims=\"1\"\/><br \/>\n  <noscript><img decoding=\"async\" alt=\"Royal Mapi\" class=\"centro_sinmarco\" src=\"https:\/\/i0.wp.com\/i.blogs.es\/2bd56b\/mapi-real\/450_1000.jpeg?w=788&#038;ssl=1\" data-recalc-dims=\"1\"\/><\/noscript><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2>the dead calm<\/h2>\n<p>The first &#8216;Mapi&#8217; program brought together outdated tweeters, the curious and families (in fact it was a complete success among the younger population), but <strong>already in his second broadcast he lost a point<\/strong>, dropping to 7.3% and 734,000 viewers.  It is still above the TVE average, yes, but the question is&#8230; Until when?  Does it have a future or as soon as the viral phenomenon is completely over, is it <strong>condemned to be the next program canceled by the public entity<\/strong>?<\/p>\n<p><!-- BREAK 9 --><\/p>\n<p>Because of football (which had 9%, don&#8217;t think it was incredible either), Wednesday was the last program of the week, which <strong>slightly improved the data from the previous day: 7.5% and 722,000 viewers<\/strong>.  The bleeding of viewers continues but if the share is maintained, you should not have any problems.  It is also true that <strong>he rose in &#8216;Journey to the center of television&#8217;<\/strong>which debuted in its new season with more than a million viewers, something more than satisfactory for TVE in recent years.<\/p>\n<p><!-- BREAK 10 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\">\n<p>     <img decoding=\"async\" alt=\"'LOL: If you laugh, you lose': the Santiago Segura contest for Amazon is a cross between 'Big Brother' and 'Don't laugh, it's worse' uninspired\" src=\"https:\/\/i0.wp.com\/i.blogs.es\/c477cf\/lol-ries-pierdes\/375_142.jpeg?w=788&#038;ssl=1\" data-recalc-dims=\"1\"\/><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>To get an idea: in terms of viewers, &#8216;Mapi&#8217; goes toe-to-toe with &#8216;Idol kids&#8217; and &#8216;Boom!&#8217;, so <strong>looked at like this is not a failure<\/strong>.  The problem is that it is not a program that is likely to last beyond the summer period.  It&#8217;s relaxation, family, barbecue and children running around: <strong>&#8216;Mapi&#8217;, like summer, is made to be seen without a shirt and in scorching heat<\/strong> before returning to harsh reality.  With or without viral phenomenon.<\/p>\n<p><!-- BREAK 11 --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In season 4 of &#8216;The Simpsons&#8217;, &#8216;Krusty Gets Canceled&#8217; Isn&#8217;t Just a Master Look into the Dark World of Marketing, but also an analysis of how anything, given enough fuss, can be sold. In the case of Springfield it was &#8220;Gabbo! Gabbo! Gabbo!&#8221; Y in real life it has been &#8220;Hello Tweeteeeeer!&#8221;. Mapi is the<\/p>\n","protected":false},"author":10,"featured_media":82215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10746],"tags":[19073,13680,15061,22102,13395,19803,15297,19823,12510,19075,11597],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/i.blogs.es\/73211b\/mapi-1-\/840_560.jpeg?fit=%2C&ssl=1","_links":{"self":[{"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/posts\/82214"}],"collection":[{"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/comments?post=82214"}],"version-history":[{"count":0,"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/posts\/82214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/media\/82215"}],"wp:attachment":[{"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/media?parent=82214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/categories?post=82214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imageantra.com\/wp-json\/wp\/v2\/tags?post=82214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}