{"id":48550,"date":"2022-05-17T23:08:54","date_gmt":"2022-05-17T17:38:54","guid":{"rendered":"https:\/\/www.imageantra.com\/avatar-2-could-not-only-resurrect-3d-but-also-make-the-difference-in-the-battle-between-the-cinematic-experience-and-netflix-and-chill\/"},"modified":"2022-05-17T23:08:54","modified_gmt":"2022-05-17T17:38:54","slug":"avatar-2-could-not-only-resurrect-3d-but-also-make-the-difference-in-the-battle-between-the-cinematic-experience-and-netflix-and-chill","status":"publish","type":"post","link":"https:\/\/www.imageantra.com\/avatar-2-could-not-only-resurrect-3d-but-also-make-the-difference-in-the-battle-between-the-cinematic-experience-and-netflix-and-chill\/","title":{"rendered":"‘Avatar 2’ could not only resurrect 3D, but also make the difference in the battle between the “cinematic experience” and “Netflix and chill”"},"content":{"rendered":"
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It may have been partly due to the disinterest of the public once the impact of 2009 was overcome, or the root of the problem may lie in the neglect of some large studios that have chosen to balance solutions in post production<\/strong> to serve it to the respectable for the last 13 years. Regardless of the reason, there is no doubt that 3D cinema is in the doldrums<\/strong> since ‘Avatar’ returned him to the fore through the front door. <\/p>\n

Three-dimensional rise and fall<\/h2>\n

According to data from Comscore, since fiscal year 2010, in which they accumulated a collection of $1.85 billion<\/strong> \u2014a total of 18.2% of the American box office\u2014, the benefits obtained through three-dimensional projections have fallen progressively to reach 27.8 million in 2021. A figure not so conditioned by the pandemic situation if we take into account that in 2019 the amount was 512 million<\/strong> \u20144.5% of the total\u2014.<\/p>\n

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However, according to The Hollywood Reporter, approximately 10% of viewers<\/strong> in the United States they chose to see in 3D \u2014with the consequent increase in the ticket price\u2014 ‘Doctor Strange in the multiverse of madness’. This push may have had to do with the fact that, along with the Marvel film, the trailer for ‘Avatar: The Sense of Water’ was shown; and it is that James Cameron’s adventure is called to put fashionable glasses back in the stalls<\/strong>.<\/p>\n

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At least this is the intention of the people of 20th Center Studios and Disney<\/strong>which is reflected in the words of Tony Chambers, head of international distribution for The House of Mouse:<\/p>\n

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“In a time when people are used to being at home watching content, anything that encourages them to go to theaters has to be positive for us and for the industry in general. Everything revolves around the experience. If done right, people can come back again and again. The message is not to see ‘Avatar 2’ in 3D, but to see it for the experience.”<\/p>\n<\/blockquote>\n

One tool to attract them all<\/h2>\n
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\n \"3D\"
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