{"id":157406,"date":"2023-06-05T20:16:30","date_gmt":"2023-06-05T14:46:30","guid":{"rendered":"https:\/\/www.imageantra.com\/this-horror-movie-is-too-good-to-be-released-on-streaming-and-not-in-theaters-hollywoods-new-secret-weapon-begins-to-show-signs-of-weakness\/"},"modified":"2023-06-05T20:16:30","modified_gmt":"2023-06-05T14:46:30","slug":"this-horror-movie-is-too-good-to-be-released-on-streaming-and-not-in-theaters-hollywoods-new-secret-weapon-begins-to-show-signs-of-weakness","status":"publish","type":"post","link":"https:\/\/www.imageantra.com\/this-horror-movie-is-too-good-to-be-released-on-streaming-and-not-in-theaters-hollywoods-new-secret-weapon-begins-to-show-signs-of-weakness\/","title":{"rendered":"This horror movie is too good to be released on streaming and not in theaters. Hollywood’s new secret weapon begins to show signs of weakness"},"content":{"rendered":"
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In Hollywood they are always on the lookout for new ways to sell their movies to get the public to go to the movies. One of his last secret weapons with horror is to play with the fact that They have been so well received during the test passes that we have had no choice but to release them in theaters instead of streaming<\/strong>, which was originally planned. The problem is that the surprise effect in the case of horror movies is already wearing off.<\/p>\n

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From ‘Smile’ to ‘The Boogeyman’<\/h2>\n

It all started when Paramount gave a surprise last year with ‘Smile’, since it was a modest production -it cost 17 million dollars- designed to be launched directly on Paramount +. However, it was so well received by the public in the test passes that it was finally released in theaters this past September. And it swept away It is true that it was accompanied by an elaborate promotional campaign, but That does not mean that it ended up earning 217 million dollars during its time in theaters.<\/strong><\/p>\n

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There are those who exalted the film directed by Parker Finn and others were not so impressed, but the general aftertaste it left behind was very positive<\/strong>, since there are not so many horror movies that get 80% positive ratings on Rotten Tomatoes. There may be one of the keys, since it is not so common for a horror film to have such positive evaluations and this perhaps encouraged the public more, although it is fair to emphasize that the reason for this change was not so much emphasized until once already. premiered.<\/p>\n

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Barely a few months passed until Warner used a similar strategy with ‘Infernal Possession: The Awakening’, a new installment of the franchise created by Sam Raimi that was born destined to be seen exclusively on HBO Max. There it is true that other factors come into play such as the decision of the study to postpone indefinitely ‘Salem’s Lot’<\/strong>which was the film that was going to be released in theaters this past April, but again the good reception in the test screenings was used to justify its release on the big screen.<\/p>\n

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The truth is that Warner did not do badly at the box office either with ‘Infernal Possession: Awakening’<\/strong>, because it cost more or less the same as ‘Smile’ and its worldwide collection is already around 145 million. A clear setback compared to ‘Smile’, but it is also true that it has become the highest grossing of its franchise and that it also surpassed it in positive ratings on Rotten Tomatoes with 84%.<\/p>\n

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